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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

B2B 130
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How Sales Teams Can Recruit & Retain College Grads in the Tight Labor Market

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 166
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78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

In fact, research shows B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value ( source ). Do some research, experiment with post frequency, and analyze your results. Posting exclusively about products. Happy Friday! Weekend plans?”

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44 Important Marketing Productivity Statistics

Zoominfo

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ). billion worldwide in 2019, up from $2 billion in 2012 ( source ). Included in this section are statistics that report on both time-saving activities and challenges.

Marketing 160
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Bay Area's Top Digital Marketing Agencies in San Francisco

SocialSellinator

Here are some key points about the company and its services: Founded in 2012 and headquartered in San Francisco, with additional offices across the US. Some of the key services provided by Intero Digital are: SEO - They do keyword research, on-page optimization, and content creation to improve website rankings and organic traffic.

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How B2B Buyers Search for Tech Solutions

Tenfold

And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. This share spans across a variety of channels.