Remove 2013 Remove Blog Remove Marketing Remove Selling Skills
article thumbnail

It’s Time to Throw Away the Marketing Materials

The Sales Hunter

How effective are the marketing materials you receive? If you’re like the typical salesperson, you get more marketing information than you could ever begin to use. It’s time marketing departments wake up and quit shoveling garbage out to salespeople, all under the premise of helping them be more effective.

Marketing 231
article thumbnail

Sales Leadership Friday: Marketing vs. Sales

The Sales Hunter

One challenges many CEOs face is to finding a way to balance the role of Sales with the role of Marketing. The role marketing must play is in being the keeper of the brands, names, and the equity of what the business stands for. Sales on the other hand must control the customer relationship without interference from Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

The “push” and “pull” concept has been key to marketing for years. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex. (Yes,

Strategy 241
article thumbnail

Throw Your Sales Materials Away…NOW!

The Sales Hunter

For some reason, he was hung up on the idea he needed cute pictures and “marketing speak” content to wow his customer. Copyright 2013, Mark Hunter “The Sales Hunter.” ” Sales Motivation Blog. He opened the sales meeting beautifully and then began walking the customers through the materials.

article thumbnail

Is Demonstrating Leadership Part of the Selling Process?

The Sales Hunter

This guy isn’t selling. When his market does change, he’s going to be in for a shock. Copyright 2013, Mark Hunter “The Sales Hunter.” ” Sales Motivation Blog. Blog leadership Professional Selling Skills leader sales leader sales leadership'

Guarantee 204
article thumbnail

6 Sales Negotiation Secrets of Professional Buyers

The Sales Hunter

State how they have plenty of options to buy on the “grey market” at a much better price. Your job is to be the professional salesperson and sell to the customer’s needs and outcomes, be confident in your job and price, and protect your profit. Copyright 2013, Mark Hunter “The Sales Hunter.”

article thumbnail

Leadership Lesson: Are You Guilty of Bubble Thinking?

The Sales Hunter

Remember the people who were doing nothing but slashing their investment in sales and marketing? Copyright 2013, Mark Hunter “The Sales Hunter.” ” Sales Motivation Blog. Blog leadership Professional Selling Skills leader sales leadership' Those same people are today scrambling to catch up.