article thumbnail

5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. Here are five steps for HR to build a sales leadership pipeline in 2013: 1. Determine necessary skills for sales leadership at your firm. There are ample sources that espouse their top leadership skills lists. Integrating with Marketing functions.

article thumbnail

It’s Time to Throw Away the Marketing Materials

The Sales Hunter

How effective are the marketing materials you receive? If you’re like the typical salesperson, you get more marketing information than you could ever begin to use. It’s time marketing departments wake up and quit shoveling garbage out to salespeople, all under the premise of helping them be more effective.

Marketing 231
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Leadership Friday: Marketing vs. Sales

The Sales Hunter

One challenges many CEOs face is to finding a way to balance the role of Sales with the role of Marketing. The role marketing must play is in being the keeper of the brands, names, and the equity of what the business stands for. Sales on the other hand must control the customer relationship without interference from Marketing.

article thumbnail

Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

The “push” and “pull” concept has been key to marketing for years. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241
article thumbnail

Throw Your Sales Materials Away…NOW!

The Sales Hunter

For some reason, he was hung up on the idea he needed cute pictures and “marketing speak” content to wow his customer. Copyright 2013, Mark Hunter “The Sales Hunter.” He opened the sales meeting beautifully and then began walking the customers through the materials. At that very point is where things fell apart.

article thumbnail

Sales Leadership is Not Just for Market Leaders and Top Salespeople

The Sales Hunter

The argument I hear is how sales leadership is something that only involves top performing sales people, sales managers or those who work for a company with huge market share. To strengthen your sales leadership skills, be sure to check out my eBook: The Sales Leader in You. Copyright 2013, Mark Hunter “The Sales Hunter.”

article thumbnail

Is Demonstrating Leadership Part of the Selling Process?

The Sales Hunter

This guy isn’t selling. When his market does change, he’s going to be in for a shock. Copyright 2013, Mark Hunter “The Sales Hunter.” Blog leadership Professional Selling Skills leader sales leader sales leadership' I’m sure you can see this for what’s worth.

Guarantee 204