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5 Marketing Trends That will Impact 2013

SBI Growth

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. From my point of view, three big trends will affect marketing planning in 2013. Look for nurture marketing to expand in 2013.

Trends 316
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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

“Freedom lies in being Bold” – Robert Frost Are you consistently bringing bold sales strategy ideas to the VP of Sales? To be a world class Sales Operations leader, pick up the pace. Quantifying the potential impact for their sales leader. Sales Operations Success = Insight + Execution.

Infusion 244
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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. 5 years ago, the two black boxes of reliable data were Sales and Marketing. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. However, it leaves sales as the sole department with spotty metrics. One presentation was virtual.

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PowerViews with Tony Zambito: Buyer Predictability

Pointclear

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Understand the Buyer''s Backstory. Study Lead Behavior.

Buyer 189
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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Is Marketing the New Sales?

Sales and Marketing Management

Issue Date: 2013-07-05. Author: Atri Chatterjee, CMO, Act-On Software. In a company that has well-aligned sales and marketing departments with the common goal of revenue, the answer is: It depends on where the buyer is on the journey. Teaser: Whose job is it to send an email? Whose job is it to send an email? read more'

Marketing 205
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Reflections on 2013: Social Proof, Quota Killers, Failing CRM, and Recommendations

SBI

Top Sales World just held their annual ceremony for the Top Sales and Marketing Awards. In all, there were 16 categories that honored thought-leaders; books, blogs and articles; software tools; and useful resources. It’s truly an exciting time for those in the marketing and sales profession.

Quota 135