article thumbnail

Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

What data can we mine to generate insights about our customers? What qualitative field data should I capture to authenticate the story? Joe starts by running a sales report and analyzing the data looking for themes. Joe continues to look for data points and develops his recommendation for the VP of Sales.

Infusion 244
article thumbnail

4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Since buyers are putting their own filtering tools in place, understanding how buyers want content today is not a luxury. Turn off the fire hose please!

Trends 330
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? In preparation of developing personas: - Educate the development team on the ideal customer profile, - Obtain all pertinent quantitative data, and. Once the persona project has kicked off, enable the team to conduct interviews and gather data. Hey, Sales Operations leaders.

Meeting 288
article thumbnail

3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. Your CEO and CFO are data-driven. 5 years ago, the two black boxes of reliable data were Sales and Marketing. Download this Sales Metrics that Matter Tool and go into the office armed with data they want. The consensus on Wall Street is a strong 2013.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.

article thumbnail

VP-Sales: Optimize AEs Time to Make Your 2013 Number

SBI Growth

At this point in the year, you are prepping for SKO 2013. The New 2013 sales strategies are presented. Check out the Time Optimization Tool to see how much time you can save by restructuring your AE’s time. How do you Get your AEs to Stop Grumbling about 2013? Compile this data for 4 weeks.

article thumbnail

One Easy Tool to Improve Sales Efficiency Now

SBI Growth

We’re nearly 60% through 2013. Consider a company that offers on-premise and cloud data storage and apps. Their buyers of on-premise data storage hardware only might get a “1”. With no increased budget and only five months remaining in 2013, efficiency is needed. Pre-populate some of the data fields for their team.