Make Sales Data Meaningful in 2013 by Spending Time in the Field
SBI Growth
SEPTEMBER 2, 2012
Interviewed VP of Sales, Product Leaders, and Sales Manager to understand what they were seeing in the market. But what they are doing is gathering data from an inward-out perspective when they should be looking at the market from an outward-in perspective. Marketing is making the buying decision 90% of the time.
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