article thumbnail

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. Expand your reach.

article thumbnail

The 5 Most Highly Paid Sales Jobs of 2017

Hubspot Sales

The most recent report by the Bureau of Labor Statistics divulges the top five most highly paid sales jobs of the year -- along with projected industry growth over the next decade, and qualifications for employment. Advertising sales agents - $50,380. They also represented the highest industry earnings, at $78,980 per year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14 Examples of Socially Responsible Business Leaders

Zoominfo

These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. During this time the USDA announced that it would delay its monthly report on supply and demand for 20 crops.

Examples 130
article thumbnail

Digital Marketing Takes Center Stage

Sales and Marketing Management

It’s a continuous battle to stay relevant within your industry, and though it may seem like you’re getting trounced, a closer examination may reveal you are doing some things better than your competitors. When you hire the person who knows everyone in the industry, that’s helpful. It’s rethinking the way you’re working.”.

Marketing 120
article thumbnail

How to Recruit the Next Generation of Women Sales Leaders

Hubspot Sales

Despite women having an 11% higher close rate than their male peers, we still see the gender gap in full force in an industry where only 31% of sales reps are women and 18% are sales leaders. For example, in 2004, 20% of all American advertisements featured a celebrity. Why is this? In its place? Peer-to-peer influence.

article thumbnail

The 39 Best Franchise Opportunities of 2018

Hubspot Sales

But with that investment, you get brand recognition, popularity, and years of experience in the fast food industry. The UPS Store is the top-ranked franchise in the business services industry. It's a well-known brand with a global presence, strong advertising strategies, and well-developed core philosophies. The UPS Store.

article thumbnail

What is ASC 606? A Guide to Its Ins & Outs

Hubspot Sales

While the previous system was industry-specific, the updated structure is industry-neutral. Issued in May 2014, the goal of ASC 606 was to create transparency in revenue recognition, address revenue issues as they emerge, and standardize how all businesses recognize revenue across multiple industries.