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Why Your Marketing Plan Will Fail in 2015

SBI Growth

For most marketing leaders, the annual planning cycle is upon us or will be soon. You want to go into next year confident that you’ll contribute to the revenue goal. CMO Marketing Resources planning Marketing Strategy' Your teams are most likely putting together their wish list for next year.

Marketing 308
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Is Sales Adding A Premium To Intrinsic Revenue Growth?

The Pipeline

The piece pointed to a prediction by Forrester around 2015 about the size and nature of B2B sales in 2020. But if you asked “Are any of these newly minted sellers adding a premium to intrinsic revenue growth? Could you use technology to accelerate, requiring fewer bodies per dollar of revenue? Segmenting.

Revenue 370
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Will You Hit Your 2015 Revenue Target?

Sales and Marketing Management

Issue Date: 2015-10-16. Author: Ray Smith, CEO, Datahug. Teaser: Most sales organizations are content to examine deals in hindsight to find pitfalls in their sales process. You can use these five metrics to reveal them while the deal is still alive.

Revenue 120
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22 Live Streaming Statistics for B2B Marketers

Zoominfo

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

B2B 198
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Marketing KPIs are changing. Here’s why.

Zoominfo

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.