2016 Analytics Data Marketing 
Sales and Marketing Management
AUGUST 2, 2016
Issue Date: 2016-08-03. Teaser: Self-service data preparation (prep) is transforming how sales and marketing analysts as well as everyday business users are acquiring, manipulating and blending data by making the process quick, easy, accurate and consistent. Author: Frank Moreno. read more
Zoominfo
AUGUST 31, 2020
Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.
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Zoominfo
MAY 5, 2019
In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.
Sales and Marketing Management
MARCH 23, 2018
Business leaders need to be able to meet a marketer or PR pro and say the same thing. The commission model for marketers. As a former CMO and CCO in large technology companies, I’ve worked closely with a lot of marketing teams and agencies. Those same marketers received sizable discretionary bonuses as a result.
DiscoverOrg Sales
FEBRUARY 2, 2017
Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. More Than Just Information Technology Contact Data.
DiscoverOrg Sales
DECEMBER 20, 2017
Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018?
Zoominfo
AUGUST 31, 2020
Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.
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