article thumbnail

Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. In fact, there are still many benefits to reaching out via phone call or email. Let’s look at the benefit of picking up the phone and reaching out first.

article thumbnail

Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Click To Tweet. Encourage self-guided training.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. One bright spot is mainframes, benefiting from delayed refreshes during the recession and new product introductions. IT Spending on the Decline? decline (compared to a paltry 1.6%

article thumbnail

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Many organizations are relying more and more on channel partners and inside sales to drive growth. And if it was hard to get your direct sales reps to become more value-focused, imagine how hard it will be to enable channel and inside sales to evolve from product to value. And its not just your direct sales reps that have the issue.

ROI 53
article thumbnail

5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. This is in spite of the fact that most of it is created for sales and channel enablement purposes. Avoid the simplification pitfall.

article thumbnail

How to Guard Your Sales Prospecting Against 'Fake News'

Sales and Marketing Management

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. You rely on the information you get through these channels, but you also know they are fraught with uncertainty. . It is not a new problem.

article thumbnail

How Inbound Fits Into A Successful ABM Strategy

SBI

Organizations are ditching quantity for quality when it comes to leads and they’re enjoying the real and measurable benefits of ABM. An inbound marketing approach means customers are finding you through various channels, such as blogs and content syndication, social media, and search engines. The Evolution Of Inbound To Support ABM.