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Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Increase sales productivity. Click To Tweet.

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Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

Time is always a key factor in sales. ” This uncertainty is nothing new to any seasoned sales person. One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. In fact, there are still many benefits to reaching out via phone call or email.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

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Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. Devices – PC and tablet sales are struggling, with smartphone spending and a Windows 10 upgrade cycle unlikely to make up for the expected 5.7% growth in 2014).

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How to Guard Your Sales Prospecting Against 'Fake News'

Sales and Marketing Management

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. But when you’re in sales, learning the truth about a prospect’s needs is critical. Nowhere else in the sales cycle is independently verified information from trusted sources more important.

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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. And those opportunities you thought were progressing through the waterfall / sales process to “wins”? According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

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How Inbound Fits Into A Successful ABM Strategy

SBI

Organizations are ditching quantity for quality when it comes to leads and they’re enjoying the real and measurable benefits of ABM. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. These are the most important leads to sales.