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12 Key Benefits CRM Systems Provide to a Business

Hubspot Sales

These days, it seems as though there’s a new app or widget every week promising to make businesses and their sales reps more productive, efficient, and effective. Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software.

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Women Sales Leaders: From Pioneers to Modern-Day Trailblazers

No More Cold Calling

Who paved the way for women in sales? Yet, even with gender biases and cultural norms working against them, there were women trailblazers in every century, including women sales leaders. Blazing a Trail for Women in Sales. Most notable among early women sales leaders is Lucinda W. Picture yourself in 1900.

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22 Live Streaming Statistics for B2B Marketers

Zoominfo

YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ). 36% of internet users said they watched live video as of November 2016 ( source ). 81% of internet and mobile audiences watched more live video in 2016 than in 2015 ( source ).

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. Devices – PC and tablet sales are struggling, with smartphone spending and a Windows 10 upgrade cycle unlikely to make up for the expected 5.7% growth in 2014).

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How to Guard Your Sales Prospecting Against 'Fake News'

Sales and Marketing Management

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. But when you’re in sales, learning the truth about a prospect’s needs is critical. Nowhere else in the sales cycle is independently verified information from trusted sources more important.