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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

They listed on the Australian stock exchange in 2016 and their share price has risen more than 600% in the last 3 years. 99% of their revenue is 'recurring' (SaaS) and with less than 1% customer churn. They invest only 14% of revenue and have only 12% of their people working in sales and marketing.

Revenue 65
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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. Responses included: “AI will manage customer relationships through predictive marketing.”

B2B 150
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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Two things.

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Sales Compensation Planning for 2016

Your Sales Management Guru

Sales Compensation Planning for 2016. Over the next few weeks I will be discussing the components that all companies must begin to work on during the 2016 budgetary and business/sales planning process. Once that exercise is completed then all budgets, marketing plans and sales compensation planning can begin.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Why CEOs Are Failing Account Based Sales Reps

No More Cold Calling

percent of sales reps made quota in 2016. The blame often goes to the sales team or sales manager ; however, I contend that missed revenue targets start at the top with the CEO. Missed revenue targets start at the top with the CEO. You aren’t serious about revenue growth. Are you serious about revenue growth?

Hiring 214
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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Campaigns 130
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.