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Best of 2017: Top 10 Blog Articles of the Year

SBI

The Sales Tech space has grown dramatically as evidenced by the publication of our 2017 Sales Tech Landscape with 500 solutions. The buzz words for the year were predictive analytics, AI, ABM, ABS, and Coaching. Here are some of Smart Selling Tools stats for 2017: Published over 100 articles on our blog.

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6 Predictions for Sales Software in 2017

SalesLoft

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? 2017 will show continued growth in sales software that analyzes and connects sales with their social media audience.*.

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The Sales Cadence Tool You Need To Generate More Leads

InsideSales.com

Create an efficient and productive sales team with the right sales cadence tool. In this article: Give Your Sales Team the Right Tools What Is a Sales Cadence and Why Do You Need it? Sales Cadence Tools | Use Predictive Analytics to Increase Preciseness, Efficiency, and Productivity. Give Your Sales Team the Right Tools.

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Why Sales AI Won’t Replace Reps Anytime Soon

No More Cold Calling

We know that salespeople who use AI and other predictive analytics tools are far more productive than those who don’t. But will sales AI actually replace us? Yes, for those who sell commodities. For those of us who sell solutions, our jobs will increase by 10 percent, according to a 2015 report by Forrester.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Do you have access to the right tools? Do you have access to the analytics you need? Is your marketing automation tool getting the job done? The tools you use to build, send, and segment your emails are vital to the success of your program.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

I’ve worked with marketers and MarTech tools for most of my career. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. While they may offer reporting and analytics as part of their platform, this is not a core capability.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

As we look ahead, the year 2017 won’t be much different as we plan to continue to grow these datasets even faster. Let’s break down some of the data out there that gives an indication of what 2017 is going to look like: Marketing Budgets Expected to Surpass IT Spending. 2017 is shaping up to be the year where marketing pulls ahead.