B2B Programmatic Advertising for Beginners
Zoominfo
MARCH 12, 2018
By 2019, it is projected that around 80 percent of U.S. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. billion in 2017.
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