From Chaos to Clarity: 4 Steps to Creating Content that Helps Sellers and Buyers
Allego
JULY 31, 2023
Further, sellers spend 11 hours a month looking for and modifying content for buyers, Forrester’s Q4 2020 Global Sales Enablement survey found. Of the content they need, she narrowed it down to four specific types of content: How to work: These are functional skills, such as how to use the tools and software related to their job.
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