MTD Sales Training

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Three Phrases to NEVER Use In A Cold Call

MTD Sales Training

hile cold calling or warm calling, setting appointments or selling, every word out of your mouth on the telephone is critical. You have probably heard of tons of words and terms that you should say on the telephone. However, here are a few phrases you should avoid at all costs. #1: My Name is…. While this simple introduction sounds innocent and essential, it is detrimental and unnecessary.

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And The Moral of the Story Is…

MTD Sales Training

In tribute to the many sales managers, trainers, directors and coaches who are always in need of more creative, effective and memorable ways to relay sales training concepts, I am starting a new series called, “And the Moral of the Story is…”. Start your weekend by looking here every Friday morning at 10:00 am for some entertaining sales stories. Like “King Kong’s Got Nothing On Me,” from Memories of a Sales Manager, some stories are funny, some are serious, but all have a strong sales message!

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Following Up on Literature to Set the Appointment: Tip #1

MTD Sales Training

You worked hard to get the contact information of the decision maker (DM). You then persevered through hard gatekeeper screens, relatives or other obstacles to reach the DM finally on the telephone. You established some rapport and interest and the prospect looks forward to receiving your literature. Everything is going along perfectly as to your sales process.

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Following Up on Literature to Set the Appointment: Tip #2

MTD Sales Training

You did everything right: you prospected and qualified the decision maker (DM), got pass a tough, sophisticated gatekeeper screen and reached the DM who agreed to receive your wonderful package after you established some good rapport. However, when you call back to accomplish the next step in the sales process, to set the appointment, disaster strikes.

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Following Up on Literature to Set the Appointment: Tip #3

MTD Sales Training

You worked hard to get your foot in the door , and you finally reached the decision maker (DM). It took a few minutes, but you established some rapport in the initial cold call. You sent out your information package and called back in anticipation of setting an easy appointment. However, you reach the prospect, and she does not seem to be anything like you remember.

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And The Moral of the Story Is… Part 2

MTD Sales Training

In tribute to the many sales managers, trainers, directors and coaches who are always in need of more creative, effective and memorable ways to relay sales training concepts, I am starting a new series called, “And the Moral of the Story is…”. Start your weekend by looking here every Friday morning at 10:00 am for some entertaining sales stories. Like “King Kong’s Got Nothing On Me,” from Memories of a Sales Manager, some stories are funny, some are serious, but all have a strong sales message!

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3 Steps to Handle the “I’m Just Looking,” Objection

MTD Sales Training

“May I help you Sir?”. “No…I’m just looking…”. “Arrrrrrgh!”. Those words, “I’m just looking,” often strike terror in the heart of many sales people, anger and frustration in some and a sense of helplessness in others. This one extremely common phrase causes some retail sales people to simply throw up their hands, walk away from the prospect and wait until the customer announces that they are no longer just looking and have decided to buy something.