Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Scale Lead Rank Marketing 130

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. What are some of the key benefits of using CRM software? 9 key benefits of using CRM software There are many different CRM software benefits, and in this blog post, we’ll cover nine of the most significant ones.

Software 62

Software Software Benefit CRM 62

Sales Management Plus -- SMP

OCTOBER 30, 2023

Leading distributors are taking advantage of all that data to discern important trends in their customer base, delve deeper into customer behavior and test new marketing messages. This may seem challenging if you haven’t taken a data-driven approach to sales and marketing before. You should.

Distribution 52

Distribution Benefit Data Trends 52

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: Consider These Extra Health Benefits For Employees. Our collaborative blog asks, ‘Do you provide these extra health benefits for employees?’ It’s wise to consider extra health benefits for employees that will significantly help. Consider These Extra Health Benefits For Employees.

Benefit 78

Benefit Insurance Insurance Hiring 78

Highspot

FEBRUARY 4, 2024

The Benefits of Guided Selling The Guided Selling Process Guided Selling Best Practices Guided Selling Examples When Should You Consider Guided Selling? Guided selling empowers sales reps with customer data, market trends, AI automation, and a responsive Q&A workflow. What is Guided Selling? How Does Guided Selling Work?

Lead Rank 52

Lead Rank Benefit Lead Scoring B2C 52

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

BuzzBoard

APRIL 16, 2024

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

Social Media 52

Social Media Media Marketing Strategy 52

Nutshell

FEBRUARY 21, 2023

A common goal for marketers and customer relationship management (CRM) software users is to better understand their customers. This way, they can nurture more fruitful relationships with customers and create more targeted marketing campaigns. With customer data enrichment, all that and more is possible.

Benefit 62

Benefit Data Ideal Customer Profile Social Media 62

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. They act as the linchpin for agency growth, enhancing sales and cultivating an increasing client base.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 102

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 102

Anthony Iannarino

AUGUST 28, 2019

Market Share Risks: Slow movers can lose market share. You will find people for whom market share is a metric worth protecting, worth investing in, and worth growing. If the market increases by 4% in a given year, they want 12% growth. It often comes with more risks than benefits. In the end, they invested.

ACT 100

ACT Prospecting Enterprise Enterprise 100

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

BuzzBoard

FEBRUARY 23, 2024

Understanding the Specialization of Digital Marketing Services for Small Businesses Digital marketing a set of comprehensive strategies and tactics designed to engage customers in the online sphere has drastically increased in popularity over the past decade.

Marketing 52

Marketing Small Business Small Business Social Media 52

BuzzBoard

FEBRUARY 28, 2024

Understanding the Concept of Niche Marketing for Small Agencies Understanding the concept of niche marketing is crucial for small digital agencies striving to succeed in an increasingly competitive marketplace. Niche marketing for small agencies is akin to a double-edged sword. Your business growth depends on it.

Marketing 52

Marketing Demographics Segment Loyalty 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Pipeliner

AUGUST 19, 2021

Can content marketing be of any use to a brand’s sales? Benefits are there when you do it the right way. Therefore, when wanting to increase sales through content marketing, sit down with your team and analyze your target market. From here, you can now come up with a content marketing strategy that can bear fruits.

Top of Funnel 98

Top of Funnel Marketing Funnel How To 98

Smooth Sale

MAY 20, 2023

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

Marketing 78

Marketing Government Real Estate Scale 78

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

Referrals 130

Referrals Marketing Incentives Incentive 130

BuzzBoard

FEBRUARY 23, 2024

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

BuzzBoard

FEBRUARY 8, 2024

Understanding the Necessity of Digital Marketing Services for Small Businesses In the digital era, the importance of digital marketing services for small businesses cannot be understated. Digital marketing evens the playing field. These are just some of the key advantages of digital marketing. How is this achievable?

Small Business 52

Small Business Small Business Lead Rank Lead Scoring 52

BuzzBoard

MARCH 14, 2024

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. According to Google, only 37% of small businesses employ digital marketing to sustain their operations online.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 78

Paid Content Webinar Metrics Strategy Marketing 78

Salesmate

MARCH 24, 2020

A crisis is probably the worst time for any business that can force you to make quick decisions, rapidly shift your production and marketing efforts, and drastically reduce your sales. . How to act when then the crisis is coming. What are the future benefits of this approach? What is the monetary impact of this strategy?

ACT 101

ACT Real Estate Face-to-face How To 101

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

Education 52

Education Marketing Hiring Case Study 52

Sales and Marketing Management

MAY 15, 2020

Instead, enter conversations with the intention of building relationships with your prospects, being mindful of their realities and their evolving needs so that you foster their loyalty and forge connections that you can act on post-pandemic. Focus on the Opportunities. Learn To Turn Churn.

Loyalty 296

Loyalty Cancellation Churn Demographics 296

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Top of Funnel 81

Top of Funnel Funnel Marketing Loyalty 81

Partners in Excellence

OCTOBER 26, 2023

.” In the Middle Ages, it evolved to refer to setting up a stall or spot where one could sell goods, as in “pitching” a tent or stall in a market. Over time, the term evolved further to refer to the act of promoting or advertising a product or service, as in making a sales pitch. Pitching is strictly one way!

ACT 112

ACT Advertising Advertising Promotion 112

Crunchbase

APRIL 12, 2024

In this guide, we explore the rapidly growing applications of AI for sales – including its benefits, use cases and popular tools. By incorporating advanced algorithms and AI-driven insights into their approach, they can more easily identify prospects that match their ICPs, act quickly on new opportunities and ultimately close more deals.

Lead Rank 64

Lead Rank Lead Scoring Top of Funnel Ideal Customer Profile 64

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. What are the Benefits of Email Automation?

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

Lead411

APRIL 30, 2024

Intent data, artificial intelligence (AI), and the dynamics of sales and marketing will continue to have an impact on the environment, as is evident from looking ahead to the year 2025 and predicting what lies ahead. Here are some projections about the business-to-business data market that are way too early for the year 2025.

Industry 52

Industry B2B Data Intent Signal 52

LeadBoxer

JULY 15, 2020

Basic Steps in Gathering Lead Enrichment Data How to Automate Lead Enrichment CRMs and Lead Enrichment Benefits of Automated Lead Enrichment Start Using Lead Enrichment Today What is Lead Enrichment? Intent data tells you whether or not a lead is in the market to buy a product like the one you offer.

Lead Rank 81

Lead Rank Lead Scoring Sales Qualified Lead Benefit 81

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52