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Artificial Intelligence and Marketing

Zoominfo

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Or is it just another martech fad?

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Five Reasons You Struggle to Focus at Work and How Air Pollution Can Impact The Mind

Smooth Sale

Our guest blog offers five reasons you struggle to focus on work. Each ping and notification acts as a micro-disruption, slicing through concentration and repeatedly forcing the brain to switch gears. The brain, a high-energy organ, demands a constant supply of nutrients to function optimally. Be Inspired and Inspiring!

Energy 104
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4 Ways to Measure the Success of Your Content Marketing Strategy

Zoominfo

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. Simply put, marketers often have a tough time knowing how to measure content marketing success. Let’s get started!

Strategy 100
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The Beginner’s Guide to Referral Marketing

Zoominfo

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

Referrals 130
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Sales Leads and Why Marketing Sucks

The Sales Hunter

How many times have you complained to Marketing about the poor quality of leads they give you? Go ahead and complain some more — tell them and everyone else in your company about how much more effective you would be if only Marketing would get their act together. Quit waiting on Marketing. Quit blaming Marketing.

Leads 178
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Lead generation and nurturing best practices for SMBs

Act!

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Your blog and social media sites like Twitter, LinkedIn, TikTok, and other platforms your target audience uses.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. It will be covered at a later time.