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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

Lead Rank 130
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[STUDY] What Do B2B Buyers Want?

DiscoverOrg Sales

In which departments are B2B buyers more likely to give upstart products a chance? Which selling style do B2B buyers prefer? When should a salesperson challenge a buyer’s assumptions about a product, and which industries don’t like to be challenged? Research goals of the B2B buyer study. From Steve W.

Study 206
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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166
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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

Since the year 2000, we’ve witnessed the rapid evolution of new technologies, government policies and global economies that have had a serious impact on how companies do business today. In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. My evolution since 2000 looked like this.

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Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

DiscoverOrg Sales

With the right information in-hand, savvy sales pros and marketers might have seen it coming. But keen sales and marketers can use Scoops to spot patterns that inform the timing of their pitch. Addressing buyer Pain Points. Data governance and compliance. Vendors, take note. That might be your solution.

ACT 120
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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Given that press releases and articles traditionally publicize new products, these formats act as reliable indicators of innovation and launch activity. It’s tough being mid-market ,” according to accounting services firm Praxity.

Company 246
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Stop and Take a Look Around….Now

Pipeliner

What’s changed with my markets in 2022 and where are they headed in 2023? I’m not proposing three-day offsites to dive deeply into our markets’ changes. Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. Competition.