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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

The California Privacy Rights Act (CPRA) gives consumers the right to do just that — but with their personal data. Effective January 1, 2023, the CPRA will supersede the California Consumer Privacy Act (CCPA) , giving California residents more control over the personal data businesses collect. What if no one decided to show up?

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130
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Five Markets To Target As A Fencing Contractor

Smooth Sale

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

Since the year 2000, we’ve witnessed the rapid evolution of new technologies, government policies and global economies that have had a serious impact on how companies do business today. In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. My evolution since 2000 looked like this.