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Dramarama: Coach Your Customer Experience Team From Surface Acting to Deep Acting

Miller Heiman Group

There are two types of emotional effort: surface acting and deep acting. With surface acting, employees pretend to feel an expected emotion. Customers on the receiving end may feel that a rep who is surface acting is delivering responses that are “scripted” or “canned.”. ning moment that builds customer loyalty.

ACT 86
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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

Buyer 209
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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today!

Channels 187
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How to Build – and Maintain – a Healthy Channel Ecosystem

Allbound

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. When you notice something is awry, act on it promptly.

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How to Create Engaging Content for a Small Business’s Social Media Channels?

BuzzBoard

Ascertaining who you’re attempting to reach allows you to generate engaging content that resonates with them, thus increasing the potential for them to act on your marketing message. One method to accomplish this is through the use of online channels such as social media. Vote Up +0 Vote Down -0 You already voted!

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Personalizing CRE Marketing Campaigns with CRM Insights

Act!

The same also applies to social media and your website, among other channels. The right CRM system will collect valuable customer information and provide detailed analytics about your marketing efforts and customer behaviors. For instance, Act! All you need is a CRM like Act!, Marketing Automation.

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How to Get Attendee List With Contact Information of Any Event using LinkedIn Events (new)

eGrabber

LinkedIn just rolled out a new channel of Free B2B leads. It directly transfers B2B prospect lists to Salesforce.com, PCRecruiter (PCR), ACT!, The post How to Get Attendee List With Contact Information of Any Event using LinkedIn Events (new) appeared first on B2B Sales & Marketing Blog. Excel and Outlook.