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Busting the myth! Retargeting is a creepy stalker

Salesmate

Retargeting is when marketers reach out to the prospects that previously engaged with the company. So, if you come across a familiar advertisement while you’re browsing online, that’s retargeting. Remarketing has been found to be effective by a large number of advertisers. Founder, Exploding Topics. Conclusion.

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Do You Realize the Power of Promotional Materials?

Smooth Sale

Promotional items can also be practical tools for word-of-mouth advertising. Understanding Your Target Audience It’s critical to have a good understanding of your target demographic before beginning to develop promotional materials. Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.

Promotion 101
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Lead generation and nurturing best practices for SMBs

Act!

In this article, we’ll define lead generation and nurturing, show why they’re critical to your SMB, and share actionable tactics you can use to fill your pipeline. Lead generation is the process of attracting highly relevant prospects who can benefit from your offer and have the resources to purchase your products or services.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. Lead with a helpful, customized prospecting message. Craft customized questions to uncover the prospect's pain. Buyers don’t want to be prospected, demoed, or closed.

Inbound 139
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7 Ways to Increase Sales for Your Small Business

Pipeliner

In this article, you will find seven ways to increase sales for your small business, ranging from understanding customer behavior, providing outstanding customer service, and requesting customer feedback to advertise on social media, offering promotions, and staying in touch with your customers via email marketing, among other things.

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All the things marketers can (and should) be doing with a CRM

Nutshell

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. If a prospect isn’t clicking anything, they might not be a solid lead. Wait Gordon Ramsay that landing page was fixable. Image from Pinterest.

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Laser Focus: How Small Agencies Can Specialize & Become Irreplaceable

BuzzBoard

Instead of trying to cater to everyone, agencies can concentrate on a specific demographic’s needs and desires. This can improve the agency’s visibility, reputation, and credibility, making them more appealing to prospective clients. For more insights on small agency benefits and specialization, explore these articles.