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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . We were able to open up roads that otherwise didn’t exist. Re-evaluate Channels . What’s Broke?

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23 Follow-Up Sales Email Templates to Send Instead of "Just Checking In"

Hubspot Sales

Send over a longer how-to guide and offer to follow up in person if they want. If you’d like to discuss these pointers or anything else around [topic], let’s set up a call. If you’d like to discuss these pointers or anything else around sales hiring and training, let’s set up a call. Best, [Your name]. Best, Cara.

Follow-up 111
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How To Build Your Go-To-Market Strategy

Zoominfo

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Believe it or not, this GTM motion is applicable either within or outside a customer base, especially within unengaged buying units in enterprise customers. GTM strategies also help with maximizing customer lifetime value (CLV).

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates.

ROI 171
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What’s the Best AI Sales Software for Selling Digital Services to Small Businesses

BuzzBoard

Many specialized tools have become available to help with this complex challenge of sales prospecting, but very few differentiate the nuanced difference between selling to enterprises versus selling to small and local businesses. However, they are underutilizing paid search and missing opportunities in display, Facebook and Yelp ads.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. A lead nurture campaign sends them reminders and content to gain more of their interest.