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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. Misleading claims deceive or confuse consumers, leading to uninformed decisions. In the European Union, the Unfair Commercial Practices Directive governs such practices.

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Ways to Effectively Promote a New Product or ServiceĀ 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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Lead generation and nurturing best practices for SMBs

Act!

This is why modern businesses invest in lead generation and nurturing strategies that keep their pipelines full and help them generate consistent sales. In this article, weā€™ll define lead generation and nurturing, show why theyā€™re critical to your SMB, and share actionable tactics you can use to fill your pipeline.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. Best of all, lead capture pages can be implemented quickly. Before you know it, youā€™ll find new leads for your business without lifting a finger.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Develop a Comprehensive Business Plan A comprehensive business plan is a crucial tool for any small business owner. Here are some tips to prioritize customer satisfaction and retention: Deliver exceptional customer service : Train your employees to provide outstanding customer service at every touchpoint.

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Whatā€™s the Best AI Sales Software for Selling Digital Services to Small Businesses

BuzzBoard

Conquering the SMB Market: How Generative AI Software Can Supercharge Your Digital Agency’s Sales There’s no denying AI is transforming the sales technology landscape, with an influx of sophisticated tools for CRMs, marketing automation, forecasting, and more. Well, AI Sales Tools Are Evolving.

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How to Reach Decision Makers Every Time

No More Cold Calling

They believe a call isnā€™t cold because itā€™s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. I blame outdated lead-gen strategies, metrics, and leadership. With training and practice, reps begin to understand that referrals arenā€™t favors or impositions.