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The Tao of WOW!

Sales and Marketing Management

Author: Staff Wowing customers has been built into the business plan of B2B companies across all industries. It’s the subject of Micah Solomon’s new book “Ignore Your Customers (And They’ll Go Away).” Satisfactory customer service isn’t enough, Solomon says.

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10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

Last week, during my travels to Poland and back, I experienced how companies are using customer service as sales tools. In most cases, customer service tends to be vanilla, bland, and although professional in its approach, it is typically highly unspectacular.

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Are You Missing The Sales Success Ingredient?

Smooth Sale

Attract the Right Job Or Clientele: Are You Missing The Sales Success Ingredient? It is no secret that clients crave the sales success ingredient from their representatives. Customers expect you to care about their well-being by providing your company’s best possible service. The Worst Possible Customer Service.

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Price Leadership: What It Is & Whether Your Business Can Achieve It

Hubspot Sales

Larger companies do enough volume of sales to charge less per product. When they lower their prices, they are likely to attract more customers for increased volume and will make more money despite their decreased margin. Once this occurs, it can raise prices, spend less on innovation, and allow its customer service to slide.

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Time to Move Beyond Increase Sales to a Highly Engaged Sales Culture

Increase Sales

So much emphasis is placed on the goal to increase sales. Then what happens is other aspects of the business are ignored such as excellent customer service to just every day good business ethics (positive core values). What leadership must do is create and sustain a highly engaged sales culture. President Harry S.

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Keys to Improved Sales Performance - Part 4 of 4

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan This is the third in a four-part series that will run this week. The Sales Leadership Articles. Sales Leadership and sales management are the keys to successful sales performance. Starting with the Sales Management Team - Is it a Bad Decision? See Part 1 here.

Airlines 180
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The first customer sends a polite email that seeks clarification about an issue they’re having, while the second customer expresses significant frustration about the same problem. From a customer service perspective, you may approach these two customers with the same solution.

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