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Ways to Effectively Promote a New Product or Service 

Smooth Sale

Social media sites such as Facebook, Instagram, Twitter, and LinkedIn offer a range of content formats, including posts, stories, and videos that you can use to highlight your product. For example, Instagram shines with captivating stories and excellent images, but LinkedIn is more suited for professional B2B marketing.

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Responding to the Digital Sales Shift

Sales and Marketing Management

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

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The Difference Between Lead & Prospect in Sales

Apptivo

From seeds to success: Journey of leads and prospects in sales 2. What is a prospect? Lead Vs Prospect: what’s the difference? Where are prospects and leads in the funnel? How to turn a lead into a prospect? Let’s take a stroll through the sales garden, examining the subtle differences between leads and prospects.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Enough buyers will be happy to tell you about the articles and reviews they read, and you’ll start to generate a very useful picture of how people conduct their research.

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How to sell to leads during and after COVID-19

Sales and Marketing Management

Prospects need you to acknowledge their new realities; don’t glaze over the facts. Your prospects’ buying patterns and priorities have changed, so previously compelling offers may seem irrelevant and insensitive. Here are three strategies for remaining relevant and attracting prospects: 1. Reset your sales approach.

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Balancing Traditional Selling vs. The Modern Sales Approach

Vengreso

Prospects do not want to be sold to. Instead of reading like a resume (which does nothing to earn the trust of prospects because it appears as though sellers are seeking new opportunities), a branded LinkedIn profile should include buyer-centric messaging that reveals who they help, how they help, and who they’ve helped in the past.

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10 Unique Follow-Ups to “How Are You?”

Hubspot Sales

How many times have you had this exchange with prospects? It’s a great way to immediately personalize your conversation and make your prospect more engaged. If they didn’t previously mention an event or you’re speaking with them for the first time, use a detail you found on social media. You say, “Hey there, how are you?”

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