Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Pro tip: Read more about social commerce in this blog post.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. What is Predictive Intelligence? The best part?

Lead Rank 100

Lead Rank Lead Scoring B2B Marketing 100

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Zoominfo

DECEMBER 5, 2018

Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage. In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Not convinced?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Increase Sales

OCTOBER 4, 2016

Possibly it may make sense to adopt your own Got Discipline campaign as you market your SMB. One of the most frequent complaints I hear from SMB owners and salespeople is “I don’t have time to market my business.” Yes marketing a SMB feels like a 24/7 job. For SMBs marketing is difficult.

Marketing 152

Marketing Campaigns Travel Referrals 152

SBI

OCTOBER 22, 2014

In today’s blog post, Rebecca Bell Ellis weighs in on the goodies she found at Dreamforce. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr. Predictive is Everywhere.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

CloserIQ

APRIL 30, 2019

As founder and CEO of a B2B SaaS startup , I realized fairly early the importance of a team-driven approach to sales. While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. In comparison, B2B campaigns lack the collaboration required.

B2B 101

B2B B2C Buyer Persona Lead Rank 101

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. In the story of marketing, you’re not the hero, the client is. Katherine Orton, Chamber Associates.

Conversion 133

Conversion Marketing Campaigns Hotels 133

Smooth Sale

MARCH 11, 2024

Our guest blog offers five reasons you struggle to focus on work. The brain, a high-energy organ, demands a constant supply of nutrients to function optimally. Skipping meals or relying on quick, high-sugar snacks can lead to fluctuations in blood sugar levels, resulting in energy spikes followed by crashes.

Energy 102

Energy Hiring Lead Rank Lead Scoring 102

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Cience

JANUARY 10, 2020

Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? How important is mobile optimization for B2B in your opinion? We got 34 answers from various marketers.

B2B 54

B2B Top of Funnel Marketing Lead Rank 54

Cience

JANUARY 10, 2020

Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? How important is mobile optimization for B2B in your opinion? We got 34 answers from various marketers.

B2B 52

B2B Top of Funnel Marketing Lead Rank 52

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. Simply put, marketers often have a tough time knowing how to measure content marketing success. Let’s get started!

Strategy 100

Strategy Marketing Social Media Lead Rank 100

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing.

Referrals 130

Referrals Marketing Incentives Incentive 130

Sales and Marketing Management

DECEMBER 14, 2020

Scott Galloway, a professor of marketing at NYU’s Stern School of Business, states in his book, “Post Corona: From Crisis to Opportunity,” that the pandemic’s most enduring impact will be as an accelerant of dynamics that were already trending. What does it mean for B2B sales managers as they strategize for 2021?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. Common Practice: Solving Market Problems.

Marketing 52

Marketing Retail Segment Energy 52

Showpad

JUNE 29, 2021

Reason #2: Existing B2B selling challenges were amplified and sales forces were not well prepared for remote-only selling scenarios. The energy on video interactions is different, not necessarily lower or higher, just different. We interviewed sales (45%), marketing (38%) and enablement roles (17%).

Study 111

Study B2B Face-to-face Report 111

CloserIQ

APRIL 30, 2019

As founder and CEO of a B2B SaaS startup , I realized fairly early the importance of a team-driven approach to sales. While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. In comparison, B2B campaigns lack the collaboration required.

B2B 52

B2B B2C Buyer Persona Lead Rank 52

Nutshell

MARCH 30, 2020

Nutshell’s BOUNDLESS 2020 virtual event was packed with valuable insights from top professionals in the fields of sales, marketing, customer support, and customer success. It will force you as a founder, a salesperson, a marketing person to always think about your company’s funnel.”. work together. Partnerships will.

Lead Generation 71

Lead Generation Top of Funnel Lead Rank Lead Scoring 71

Sales and Marketing Management

JANUARY 20, 2018

You identify your target audience, establish clear goals, select the right reward structure, and develop an extensive digital marketing campaign that ensures that your offer will get to as many prospects as possible. Here are a few tips that can help your B2B organization acquire quality backlinks with the help of your PR team.

Guidelines 189

Guidelines Media Channels Google 189

Increase Sales

MARCH 3, 2014

What would happen if you considered how to unlock the power of three in your marketing? For example in your inbound marketing, you could have: Website. Your outbound marketing might include: Business to business networking. Outbound Marketing Activity. #1. Formal B2B referral group. Social Media. Solution page(s).

Inbound 114

Inbound Outbound Marketing Direct Mail 114

Sales and Marketing Management

NOVEMBER 6, 2019

Admittedly, nurturing a lead takes consistent time and energy to yield successful results. When firms deploy content marketing to generate leads and nurture prospects, they see six times higher conversion rates than firms that use other methods, according to the Content Marketing Institute.

Sales Qualified Lead 204

Sales Qualified Lead Lead Rank Lead Scoring Top of Funnel 204

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. .

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Increase Sales

MARCH 31, 2014

So you have your marketing calendar in place, you are blogging regularly, sharing the social media posts of others and doing your follow up with all those new sales leads. You are feeling pretty good because it has taken you months to get your daily, weekly and monthly marketing all in place. Stop and breath is the first step.

Ideal Customer Profile 112

Ideal Customer Profile Outsourcing Services Social Media Inbound 112

Sales and Marketing Management

OCTOBER 9, 2020

Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. This content can include blog posts, case studies, whitepapers, or media coverage – as long as it highlights who we can help and how. To engage this crowd, have regular calls (consider monthly), and spend real time and energy finding ways to help them.

Referrals 177

Referrals Company Scale Case Study 177

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. For a deeper look at AI, check out the following blog post: Artificial Intelligence and Marketing. Lead generation is often a primary objective for B2B industry events.

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

Zoominfo

OCTOBER 25, 2019

Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. Here’s an example: an energy company making a large donation to a cancer foundation is a form of corporate philanthropy.

Lead Rank 174

Lead Rank Energy Lead Scoring Social Media 174

eGrabber

FEBRUARY 19, 2024

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. This blog post will help you know about it in detail. It’s the starting point for any sales or marketing campaign, providing a targeted list of leads to reach. It has become an integral part of B2B sales.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Trade Show How To 59

Nutshell

MAY 21, 2021

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. By the end of my tenure at the blog, my salary was about $85,000/year. These were the dark times.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

SBI Growth

APRIL 2, 2013

Greg Alexander’s blog post yesterday provides some compelling statistics. 41% of B2B companies missed the Q1 Revenue target. This blog will cover 4 ways to help you make the number this quarter. Flip the Sales & Marketing Funnel. We’re accustomed to focusing on the Sales & Marketing funnel in the traditional view.

Top of Funnel 317

Top of Funnel Funnel Follow-up Lead Rank 317

SBI Growth

SEPTEMBER 11, 2013

Gaining B2B prospects via LinkedIn referrals is the best way to succeed in 2014. Instead, invest your time and energy into improving your LinkedIn game. My last two blogs covered Step #1: LinkedIn Profiles and Step #2: LinkedIn Reach. NOTE: Due to the importance of this step, I’ll dedicate my next blog to this topic.

Referrals 331

Referrals LinkedIn Social Selling Cold Calling 331

Sales and Marketing Management

DECEMBER 14, 2020

Scott Galloway, a professor of marketing at NYU’s Stern School of Business, states in his book, “Post Corona: From Crisis to Opportunity,” that the pandemic’s most enduring impact will be as an accelerant of dynamics that were already trending. What does it mean for B2B sales managers as they strategize for 2021?

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Connext Digital

AUGUST 13, 2018

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. Digital marketing skills can be learned with patience, hard work, and determination. Data Analysis.

Paid Content 69

Paid Content Social Media Marketing Advertising 69

Smooth Sale

FEBRUARY 9, 2023

B2B is something that you will need to get used to, as trying to handle everything under your roof is an impossible task – and far too expensive. Accordingly, our collaborative blog suggests three services to consider for your new startup. However, there are varying services you can make use of to help with your marketing and branding.

Hiring 78

Hiring Small Business Small Business Retail 78