The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Candidates are spread out across multiple platforms and channels, making it difficult for recruiters to target ideal candidates in one place.

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Zoominfo

APRIL 12, 2016

The sales industry is caught up in B2B lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. The math just doesn’t add up.

Follow-up 100

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 100

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. billion users.

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 22% of marketers say influencer marketing is their most cost-effective channel ( source ). 32% of U.S.

Influencer 202

Influencer Marketing Social Media Scale 202

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. Unfortunately, in full-cycle sales organizations, salespeople usually don’t pay enough attention to prospecting until the sales pipeline dries up.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Webinar costs.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

SugarCRM

NOVEMBER 4, 2021

Times are changing, and you must keep up. To diversify your lead generation strategy, you need to work on your marketing communication integration, provide relevant content and strengthen multi-channel analytics. The more you can personalize the experience for B2B buyers , the better your chances to convert them. Where to start?

B2B 51

B2B Strategy Top of Funnel Marketing 51

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). This is crazy specific, but you could find all the people that match the following: . What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. B2B Content marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Janek Performance Group

DECEMBER 5, 2023

This includes increasing revenue three to 15 percent and ROI 10-20 percent. According to McKinsey , hybrid sales generate deeper relationships that drive up to 50 percent more revenue. According to McKinsey , today’s customers want a mix of traditional, remote, and self-service channels. This trend is not a fad.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI.

Social Media 234

Social Media Marketing How To Campaigns 234

Sales and Marketing Management

AUGUST 6, 2017

Author: Peter Gillett, CEO, Zuant Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. And yet, have you ever seen an ROI report on tradeshow activity proving this huge investment is paying off?

Sales Qualified Lead 192

Sales Qualified Lead Leads Marketing Qualified Lead Lead Capture 192

Sales and Marketing Management

SEPTEMBER 7, 2020

If you’re grinding everything to a halt because you’re obsessed with pushing out only “perfect” buzzworthy content – or if you’re pushing out untested messaging because you want to save time – you’re setting yourself up for subpar campaign results. They are often meaningless, inflated numbers that tell you little about your campaign’s ROI.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

DiscoverOrg Sales

FEBRUARY 21, 2019

Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates.

ROI 171

ROI Survey Webinar Metrics Channels 171

Pointclear

APRIL 6, 2017

As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss.

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Send a short & sweet thank you follow up email. To Swag or Not to Swag?

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Vengreso

JUNE 16, 2020

According to Technology Advice , only 27% of B2B leads are sales-ready. The names and number of stages in a sales pipeline may vary from company to company and how they decide to set it up in their Customer Relationship Management (CRM) software to track the buyer’s journey. decision-makers in any B2B buying decision.

Pipeline 99

Pipeline B2B Top of Funnel Sales Qualified Lead 99

Sales Evangelist

MARCH 8, 2020

How To Pair Inbound Leads With Sales Triggers For Higher ROI Are you thinking of ways you can pair inbound leads with sales triggers to get a higher ROI? It is an intent data platform for B2B technology companies. Have they been engaging with content you can pick up? Have they been talking to competitors?

Inbound 52

Inbound ROI Leads Marketing Qualified Lead 52

SugarCRM

SEPTEMBER 14, 2021

When it comes to B2B, email is still the quickest and most effective channel of communication for receiving and transmitting data. In the best-case scenario, you will decrease your overall deliverability, drive up complaints and unsubscribes, and deteriorate your reputation. Closing Thoughts.

B2B 49

B2B Trade Show Lead Rank Lead Scoring 49

Sales Hacker

DECEMBER 7, 2018

My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion. Hire, Organize and Segment Your B2B Sales Team. Hiring for Your B2B Sales Team. Organizing Your B2B Sales Team. Segmenting Your B2B Sales Team. Social Media.

Inbound 74

Inbound Sales Qualified Lead Lead Rank B2B 74

SBI

FEBRUARY 27, 2018

Ian: Today’s B2B buyers trust the opinions and advice of their peers above that of any salesperson or marketer. RO Innovation’s prescriptive selling Quick Plays module helps new sales people ramp up faster and disseminate tribal knowledge of top sellers at scale. Nancy: How have companies determined the ROI of your solution?

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

eGrabber

MAY 21, 2020

Get LinkedIn Sales Navigator – Best ROI for B2B prospecting 3. Convert in-house Lists into LinkedIn lead Tagged Lists – Creates lead alerts & communication channel 5. If you already have a huge eMail list, but not sure if those emails are deliverable, we recommend you use an email verification service to clean up your list.

Energy 52

Energy B2B Hiring Decision Maker 52

eGrabber

MAY 21, 2020

Get LinkedIn Sales Navigator – Best ROI for B2B prospecting 3. Convert in-house Lists into LinkedIn lead Tagged Lists – Creates lead alerts & communication channel 5. If you already have a huge eMail list, but not sure if those emails are deliverable, we recommend you use an email verification service to clean up your list.

Energy 52

Energy B2B Hiring Decision Maker 52

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . B2B Marketing. The campaign spread in B2B is vast.

Lead Rank 78

Lead Rank Campaigns Top of Funnel B2C 78

Crunchbase

OCTOBER 21, 2021

At every level of the sales funnel , whether it’s B2C or B2B, lead nurturing is the act of building and reinforcing connections with customers. Additionally, the increasing length of the B2B sales funnel encourages prospect independence, necessitating well-designed lead-nurturing programs. Why is lead nurturing beneficial?

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

The Spiff Blog

AUGUST 22, 2023

If you’re shifting your approach in order to navigate economic hardship, you’ll first need to have the following bases covered: Accurate, real-time data. Efficient communication channels. But, none of these strategies will be successful if you’re relying on antiquated or inefficient communication frameworks and channels.

Strategy 74

Strategy Compensation Commission ROI 74

Sales Hacker

FEBRUARY 17, 2022

COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. And 70% of respondents planned to increase their online buying in the following year. Where to ramp up. Conversational intelligence.

Top of Funnel 89

Top of Funnel Lead Rank Lead Scoring Forecasting 89

Highspot

FEBRUARY 1, 2022

To succeed through digital channels, marketers must make intelligent decisions and leverage sophisticated technology to stay ahead of the crowd and ensure they’re converting every lead they can. With the increase in available channels and touch points, marketing and sales funnels are becoming more merged.

Lead Nurturing 105

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 105

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI.

Social Media 100

Social Media Marketing How To Campaigns 100

Pipeliner

MAY 12, 2021

It’s like running your sales machine while you sleep and waking up to systemized processes that lead to a greater number of sales. It frees up time for your sales reps to focus on things of greater importance-things that can get you more sales and grow your business. Let’s see how you can use them to up your sales game.

Sales Automation 98

Sales Automation Social Media Ideal Customer Profile Channels 98

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Social Media 60

Social Media ROI Media B2C 60

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . B2B Marketing. The campaign spread in B2B is vast.

Lead Rank 59

Lead Rank Campaigns Top of Funnel B2C 59

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. That’s why the team at Sales Hacker decided to put together a statistics round-up showcasing how things changed in this year and where they’re likely headed in the future. Best Sales Statistics to Know in 2021.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125