Sales Hacker

MAY 14, 2024

She was the Head of Growth at Google Store and Global Head of Google B2B Websites. In her spare time, Holly runs Ceiling Breakers, a group coaching program for underrepresented leaders. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. Kearny and the UN.

Customer 105

Customer Penetration Account Based Marketing Retention 105

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

InsightSquared

APRIL 23, 2019

Every few years there is a new buzzword in B2B marketing. The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Now, we have “Buying Groups.” What the Heck Are Buying Groups? Yet Another Marketing Buzzword?

Groups 106

Groups Account Based Marketing Sales Process Top of Funnel 106

Sales and Marketing Management

MAY 18, 2018

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales.

B2B 221

B2B Customer Social Media Face-to-face 221

Janek Performance Group

JANUARY 10, 2023

Another way is through channel sales or third-party partners. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. Of course, all channels are not right for all organizations. What Are Sales Channels? What Are Sales Channels?

Channels 62

Channels Hiring Retail How To 62

eGrabber

MARCH 30, 2023

One often-overlooked avenue for generating leads is through LinkedIn Groups. With over one million groups available to join for free, LinkedIn Groups can be a valuable resource for salespeople looking to connect with prospects in their industry. There are 1 M+ groups you can search for problems you solve and join for free.

Groups 52

Groups LinkedIn Industry Conversion 52

PandaDoc

APRIL 12, 2023

The right sales channels can help you do this. But what are sales channels, we hear you ask? Here’s the ultimate guide, including tips on how to choose channels to reach your prospects. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers.

Paid Content 52

Paid Content Channels Lead Rank Social Media 52

Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

DECEMBER 5, 2018

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. If you want your subreddit to grow into a legitimate channel, you’ll need to promote it heavily on other platforms.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. On the Criteria for Success YouTube channel, you’ll find selling inspiration, important tips and tricks, and so much more.

Channels 100

Channels Video Hubspot Face-to-face 100

SBI Growth

MARCH 30, 2013

The sharing is done to their own account or group ‘pin’ boards. This is where blog articles and ebooks are gaining traction in b2b marketing. This is an opportunity for B2b to demonstrate expertise and credibility in any given area. Being visible on Pinterest gives you an additional marketing channel to reach more people.

B2B 332

B2B Ideal Customer Profile Marketing B2C 332

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 101

Channels Lead Rank Hiring Lead Scoring 101

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Once you get your answers to the questions above, you’ will need to start properly planning your B2B lead generation strategy. Strategize your marketing efforts. Do some planning.

Lead Generation 105

Lead Generation Paid Content Top of Funnel Lead Rank 105

Showpad

SEPTEMBER 23, 2021

As people lost the freedom they’d previously taken for granted—freedom to do simple things like eating out and gathering in groups—they suddenly felt protective of their free time. For years, B2B buyers have been growing more informed with data, context, and community at their fingertips. Mental health became a priority.

Channels 72

Channels Video Pivotal Scale 72

Sales and Marketing Management

JUNE 29, 2020

Author: Paul Nolan To thrive in the next normal, B2B companies will need to continue adapting to the new economic reality. A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel McKinsey & Company offers these steps for B2B sellers to pivot effectively.

Face-to-face 156

Face-to-face Lead Rank Decision Maker Pivotal 156

Pointclear

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B 203

B2B LinkedIn PointClear Marketing 203

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. A single best channel or method to generate leads doesn’t exist. It’s often a mix of multiple organic and paid channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation.

Paid Content 111

Paid Content Lead Generation Sales Qualified Lead Lead Rank 111

Sales and Marketing Management

DECEMBER 14, 2020

Author: Lincoln Smith The modern world asks a lot of B2B business owners. As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295

Cience

APRIL 30, 2020

Though B2C industries may be leading this change, B2B sales are not far behind. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. B2B customer journeys are typically more complex than those for retail customers. How can you get in that 20%?

Ideal Customer Profile 102

Ideal Customer Profile B2B Company Churn 102

Tenbound

MAY 17, 2024

The Tenbound Expert Program is an exclusive, invitation-only network for top GTM Executives in B2B SaaS. Build Your Brand and Influence Gain exposure and create cutting-edge thought leadership with the power of Tenbound’s distribution channels. Be part of a prestigious community and lead the future of B2B SaaS.

Networking 52

Networking Lead Rank Lead Scoring Social Media 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Sales Hacker

MAY 7, 2024

He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking).

Scale 87

Scale Banking Account Based Marketing Face-to-face 87

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Emissary

NOVEMBER 14, 2022

Check out the B2B marketing infographic below for a guide to how account intelligence can drive enterprise B2B marketing success. By understanding the organizational needs and goals of these groups, as well as their individual needs and preferences, you can craft messaging that resonates with all key stakeholders.

Account Based Marketing 52

Account Based Marketing Account B2B Marketing 52

KO Advantage Group

DECEMBER 2, 2021

We created a top-five list of the biggest trends we will see in B2B sales along with how you can leverage these trends starting today. Slack Groups and Online Forums. There are now more people than ever contributing, or just “listening in” to plenty of online forums, communities, Reddit channels, and Slack groups.

Trade Show 62

Trade Show B2B Hiring Social Media 62

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

eGrabber

MAY 12, 2021

They use email & phone as their primary channels of communication. Therefore, it is essential to build a robust email channel to reach decision makers. How to build an Email Channel Manually. How to build an Email Channel Manually. In such cases, you will never get responses for your LinkedIn messages.

Decision Maker 93

Decision Maker Channels Revelation Lead Generation 93

Hubspot Sales

JULY 10, 2020

For B2B brands, connecting on a personal level is crucial to turn prospects into clients. For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. There are many reasons you might have to cancel your upcoming B2B events. However, things don’t always go according to plan.

Cancellation 108

Cancellation Opportunity B2B Conference 108

Igniting Sales Transformation

MAY 2, 2018

Much continues to change in the world of selling, and in this conversation, I talked with Allen Mueller, Chief Revenue Officer at the Miller Heiman Group about their data on what’s changing and what’s coming. From there we dug into her role as Chief Revenue Officer at Miller Heiman Group. Enjoy the interview! Connect on LinkedIn.

Groups 77

Groups Trends Microsoft Infusion 77

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 75

B2C CRM B2B Ideal Customer Profile 75

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts.

Intent Data 85

Intent Data Scale Company Account Based Marketing 85