Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Increase Sales

JUNE 26, 2013

Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem.

Social Media 159

Social Media Media B2C Tools 159

Zoominfo

DECEMBER 5, 2018

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. But, Reddit doesn’t offer the same level of analytics and reporting as platforms like Facebook and Twitter.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. The good news is, there’s no shortage of ways to leverage video to create unique B2B content. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SalesFuel

MAY 5, 2024

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. The guest points out that these tools often lead to impersonal "email blasts" that most recipients do not appreciate, advocating for a more thoughtful and personalized approach.

Marketing 52

Marketing Trade Show Direct Mail Hiring 52

Sales Hacker

JUNE 28, 2019

It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Twitter can be a very powerful nurturing tool for lead prospecting. And we thought there should be a fluff-free process you could implement to use Twitter to connect with prospects at a higher rate.

Twitter 89

Twitter Lead Rank Lead Scoring Leads 89

Adaptive Business Services

MARCH 3, 2021

Social selling leverages social tools, tactics, and strategies to complement, not replace , traditional selling methodologies. It is your inbound selling tool and qualified buyers will come to you. Signals, under this tab, will show Twitter interactions with this contact. Speaking of Twitter, Nimble has “Signals”.

Social Selling 105

Social Selling CRM B2B Ideal Customer Profile 105

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels.

B2B 113

B2B Hiring Social Media Face-to-face 113

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This development has had a significant impact on the B2B buyer’s journey. 85% of time spent on Twitter happens on a mobile device ( source ). 50% of B2B queries are made on a smartphone ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

SBI Growth

NOVEMBER 27, 2012

Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? 75% of B2B buyers anticipate that social media will likely influence a future purchase. 65% of B2B organizations are already utilizing social media and “social selling”.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

Anthony Iannarino

JANUARY 20, 2020

Not too long ago, people believed the most significant changes in business-to-business sales were the internet and the social channels. Both the internet and social media were supposed to change sales forever, eliminating salespeople—along with everything that came before Twitter. The Rise of Purchasing.

B2B 116

B2B Trends Guarantee Insurance 116

The Digital Sales Institute

JANUARY 19, 2022

B2B marketing content in the primary method to drive web traffic and sales leads. What is B2B Marketing Content? B2B marketing content is a type of marketing content that focuses on the needs and wants of the business-to-business (B2B) sector. Strategies for better B2B Marketing Content.

B2B 52

B2B Marketing Social Media How To 52

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. But how do you know how to proceed when the rules of B2B sales prospecting continue to evolve? How to prepare for B2B sales prospecting.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Allbound

SEPTEMBER 11, 2019

So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time? They can support you in creating a channel marketing game plan optimized for this new sales frontier. Keep the right tools in hand. Work together to build brand potency.

Channels 63

Channels Revenue Marketing Sports 63

PandaDoc

JULY 6, 2021

The ultimate target for any B2B sales team is to convert a lead into a quality sales lead. It is not new that a B2B sales cycle is a lot longer than that of a B2C , but once converted, these are high-value selling opportunities. How B2B marketing automation can help in creating more selling opportunities? Sales outreach.

Opportunity 52

Opportunity B2B Lead Rank Lead Scoring 52

Alice Heiman

OCTOBER 19, 2022

B2B sales are not transactional. Watch the podcast below or on our YouTube channel. ?. 18:18] We take salespeople and we make them into tool jockeys, and that just takes time away from selling. [20:03] 31:16] We are increasingly leaning towards partnerships and channels. Twitter: [link]. Click to tweet.

SAP 125

SAP Hiring Scale Account Based Marketing 125

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Social media (LinkedIn, Twitter, etc.).

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). 74% of B2B marketing companies use Twitter to distribute content ( source ). B2B Social Selling with LinkedIn. B2B Social Selling with Facebook. There are 128 million LinkedIn users in the U.S.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Though her book is a great introduction to her sales philosophy, it can’t hurt to follow her on Twitter as well. David Dulany.

Social Media 205

Social Media Influencer Media Hiring 205

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Recruiters often treat social media as a supplementary tool; they post sporadically, engage with passive candidates when they have the time, etc. You don’t have a social recruiting strategy.

Social Media 221

Social Media How To Media Twitter 221

Score More Sales

AUGUST 14, 2012

Research: Learn more about your competition and your customers’ market sectors by setting up a regular process of quick research on Twitter, LinkedIn Answers, Focus, Quora, SalesGurus and other places your buyers are, and tie that in with either Google alerts or a strong Inbound program to learn about customer segments. How has it worked?

Social Media 233

Social Media B2B Strategy Media 233

Alice Heiman

DECEMBER 20, 2022

Are you selling #b2b services? If you sell B2B, you have to assume that a potential customer already has a trusted supplier. Watch the podcast below or on our YouTube channel. . 13:47] In B2B, a potential customer already has a supplier to solve their problems. Connect with Dmitri. About Guest Company.

SalesForce 131

SalesForce B2B Motivation Referrals 131

Janek Performance Group

DECEMBER 5, 2023

The Rise of Hybrid With the rise of technology, virtual was a niche tool. With the rise of hybrid, sales organizations must consider the following: Changing workplace dynamics Additional channels Customer preference COVID marked a shift in how employees feel about work. McKinsey notes today’s buyers utilize up to 10 channels.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

SalesHandy

JULY 5, 2021

The idea of engaging a lead over traditional channels like email and phone is quickly going stale as most salespeople have crowded towards them. Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. All by focusing on one social channel of your choice.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

SBI

JUNE 21, 2018

The goal is to put tools in their hands that engage customers, and that will make sales people more efficient, allowing them to both handle more customers and, more importantly, accelerate the sales process. Channel Partners who are surrogate salespeople. Connect with Garin on Twitter or LinkedIn. Account Executives.

Account Based Marketing 139

Account Based Marketing B2B Oracle Sales Cycle 139

Sales Evangelist

NOVEMBER 25, 2020

There are many metrics in measuring B2B success. In this episode, Darrell Amy brings us some of the best metrics for B2B companies. Growing revenue for B2B companies There are two metrics for growth: Net new clients Cross-sell. There are many metrics in measuring B2B success.

B2B 59

B2B Company Survey Revenue 59

Pointclear

FEBRUARY 2, 2011

Follwer her on Twitter @marketingprofs. So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Wiley, 2011).

Trends 180

Trends B2B Social Media Marketing 180

SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data. About InsightSquared.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Score More Sales

JULY 30, 2014

LinkedIn, Twitter, and content creation / blogging are the three ways we attract new eyes to our website and to my world. There are hundreds of strategies for success incorporating some social tools into your business. In the last 10, B2B companies we have worked with, I found that this tool combination has worked with 9 of them.

How To 230

How To Ideal Customer Profile LinkedIn Twitter 230

No More Cold Calling

AUGUST 19, 2014

He writes: A few years back I moderated a webinar for a San Francisco B2B media company called Tippit, now Ziff-Davis B2B Focus. LinkedIn and other social media channels are fantastic tools for beginning conversations and new relationships. The presenter was Tippit’s CEO Scott Albro. many times since. “In

Referrals 292

Referrals Webinar Metrics Social Media Face-to-face 292

Sales Evangelist

OCTOBER 19, 2020

He uses thought leadership to stimulate his sales funnel and content marketing as his inbound tool. Diving into brand loyalty Jeff thinks of loyalty in terms of frequency of use and price elasticity. Hire people who are motivated and then empower them and give them good tools. Be willing to collaborate.

Loyalty 59

Loyalty B2B Customer Top of Funnel 59

Zoominfo

JANUARY 11, 2018

Partner with a corporate contact database or B2B data provider to research the different candidates you identify on LinkedIn. Rely on other, less populated channels. If LinkedIn is too crowded, rely on platforms and channels that are less frequented by recruiters. The number of positive responses you receive might surprise you.

LinkedIn 130

LinkedIn Referrals Social Media Networking 130

Sales Hacker

DECEMBER 7, 2018

My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion. Hire, Organize and Segment Your B2B Sales Team. Hiring for Your B2B Sales Team. Organizing Your B2B Sales Team. Segmenting Your B2B Sales Team.

Inbound 75

Inbound Sales Qualified Lead Lead Rank B2B 75

Zoominfo

SEPTEMBER 3, 2018

We recommend you distribute this type of survey on a channel or platform frequented by your customers. Similar to our first point, these surveys should be placed or distributed through channels frequented by all types of customers. There are plenty of online survey tools available, such as Google Forms and Survey Monkey.

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133