Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

SBI Growth

SEPTEMBER 23, 2020

This is especially true in Europe, where we have seen a considerable shift across organizations and their focus on the Customer Experience. In order to truly drive top-line revenue, increase.

Revenue 263

Revenue Company Customer Competition 263

Lead411

DECEMBER 2, 2023

5 Top B2B Sales Books for 2024 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop Your product is great. Yet revenue growth remains…lumpy.

B2B 52

B2B Top of Funnel Lead Rank Campaigns 52

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Up to 25% of B2B database contacts contain critical errors.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

Hubspot Sales

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. The 5 Biggest Missteps Your Revenue Operations Team Might Be Making 1.

Revenue 103

Revenue Hiring Lead Rank Ideal Customer Profile 103

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. If we told you just one direct dial phone number could help your sales team generate a million dollars in revenue, you probably wouldn’t believe us. B2B marketing often gets a bad rap. Continue Reading.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

SalesFuel

MAY 6, 2024

Your reps also know that, especially in the B2B sector, buyers prefer fewer face-to-face interactions with sellers. A customer service rep in the professional services industry will see 35% of their work taken over by automation. And in those situations, the customer service agent relies on data to solve problems.

Competition 111

Competition Face-to-face Hiring Decision Maker 111

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions ( source ). And, it’s true—the success and failure of a sales team is often based on numbers like revenue, close rates, and profit margins.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Crunchbase

MARCH 16, 2022

This article will discuss the strategies Peloton, and other successful D2C brands have implemented to grow and maintain their customer base. We’ll also touch on how the D2C model can be leveraged to the advantage of B2B-based businesses and sellers. Merchants can gain valuable feedback and information from customer reviews.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. What Is B2B Data? What is Data Maintenance?

Data 100

Data B2B Decision Maker Lead Rank 100

Jeff Davis

APRIL 12, 2018

I was really interested in understanding how the principles of customer service (CX) could be applied to helping B2B organizations align Sales and Marketing. It was such a pleasure being invited to attend Oracle's Modern CX conference this past week as a marketing influencer.

Oracle 54

Oracle Customer Service Marketing Customer 54

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

FEBRUARY 26, 2021

In general, automation can dramatically increase the efficiency of a sales team by automating phone and email outreach, activity management, and ultimately increasing conversions and revenue. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue. The Rise of Sales Automation.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Nutshell

JULY 5, 2019

Referral marketing is the unicorn of B2B marketing. In simple terms, referral marketing is when you get your customers to tell their friends about you. In the B2B space, 84% of decision-makers start their buying process with a referral. Let’s dive into how you can build an automated referral machine for your B2B business.

Referrals 85

Referrals B2B Top of Funnel How To 85

Sales and Marketing Management

OCTOBER 26, 2020

And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models. One major telecommunications provider in Scandinavia, for example, has migrated B2B sales to virtual channels, using marketing automation to create leads and installing an online self-service portal.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

MARCH 27, 2018

A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology ( source ). Customer service interactions over Twitter have increased 250% in the last two years ( source ). On average 29% of B2B customers are fully engaged ( source ).

Customer 196

Customer Consumer Channels Customer Service 196

Close.io

SEPTEMBER 5, 2018

Here's the recording of today's webinar about how to achieve optimal sales and support alignment, with Help Scout's Tim Thyne, Predictable Revenue's Collin Stewart, and Steli. Collin Stewart of Predictable Revenue. At Predictable Revenue, Collin and his team teach companies how to double, triple or more—their number of new sales.

Revenue 57

Revenue Webinar Metrics How To SalesForce 57

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. B2B selling expert, Ian Altman hosts the Same Side Selling podcast.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”. We have a long way to go,” Venkata says.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

JANUARY 23, 2021

For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts. At the same time, that connection must produce revenue.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Zoominfo

AUGUST 20, 2021

The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. enable marketers to offer 24/7 customer-centric communication for the buyer journey. Section 2: Pricing Models.

Lead Rank 130

Lead Rank Sales Qualified Lead Demand Generation Agencies Face-to-face 130

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

B2B 150

B2B Telecommunications Forecasting Scale 150

Showpad

FEBRUARY 25, 2022

B2B buyers are hiding from you. For instance, a customer service leader isn’t necessarily looking for fancy AI features, but they do want efficient solutions for recurring problems (that AI may well be equipped to solve). . You’re ready to learn, and you’d welcome relevant guidance from an experienced human. How do you start?

Outsourcing Services 52

Outsourcing Services Buyer B2B LandSlide 52

Alice Heiman

APRIL 22, 2020

As a longtime sales leader and consultant to B2B sales leaders and CEOs at companies of various sizes, across various industries, I know teams that stay positive and adapt quickly will survive in a tough economy and come out strong on the other end. 2: Stay connected to customers and offer heartfelt value-adds.

How To 166

How To Construction Customer Service Coaching 166

SBI Growth

MAY 24, 2021

Inefficient activity assignment and role clarity issues within your organization can drive down important metrics such as your customer service satisfaction or net promotor scores. As a Sales Leader, you’re liable for understanding where your individual contributors need to be.

Customer 286

Customer Customer Service Sales Revenue 286

Sales and Marketing Management

SEPTEMBER 24, 2017

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

MarketJoy

AUGUST 4, 2022

Just as consumers are adjusting to life post-pandemic, B2B companies are also figuring out how to stay in business, operate, and recover. The COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way. B2B sales leaders everywhere are convinced that digital is truly the way to go.

Hiring 98

Hiring Face-to-face B2B Scale 98

Zoominfo

OCTOBER 5, 2021

The modern buyer is accustomed to the real-time, instant communication that the WhatsApps, Slacks, and Facebook Messengers of the world deliver — and they expect the same always-on communication in their B2B buying journey. You can then leverage these insights into building an even more powerful, revenue-generating chat experience.

Lead Rank 130

Lead Rank Sales Qualified Lead Demand Generation Agencies Face-to-face 130

Mindtickle

MAY 7, 2024

Sales enablement is equipping the revenue organization with the right tools, sales training , information, coaching, and content they need to be effective and efficient in their roles. Modern B2B buyers have high expectations, and sales enablement helps sellers meet those expectations throughout the sales cycle.

Sales Enablement 52

Sales Enablement Retention Consumer Relationals 52

Zoominfo

AUGUST 7, 2019

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? Bad data costs U.S.

Data 150

Data B2B Lead Nurturing SalesForce 150

Lead411

DECEMBER 1, 2021

Some companies make empty claims about data accuracy, and customers don’t learn the truth until after the contract is signed and the platform reveals the truth. It’s important for customers to take a deeper look at B2B data providers to ensure they are getting what is advertised. Customer Service/Support.

Ideal Customer Profile 115

Ideal Customer Profile Intent Data Hiring Comparison 115

criteria for success

DECEMBER 31, 2019

This is the same reason why having a B2B sales process is so important. The Value of a B2B Sales Process. There are many reasons why having a B2B sales process is valuable for an organization. Customer Service. Revenue, employees, number of customers). This could include: Marketing. Operations.

Sales Process 59

Sales Process B2B Sales Qualified Lead Top of Funnel 59