The B2B Database Maintenance Glossary
Zoominfo
MAY 3, 2018
There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. The B2B Database Glossary.
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