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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130
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Five Tips for Being a Better B2B Sales Manager

Sales and Marketing Management

The challenge here is pulling all the necessary information from various sources and presenting it in a sensible fashion. The right software can do the analysis for you, enabling you to see at a glance where the opportunities are – or where the issues are looming. Follow up on better sales opportunities.

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Putting Differentiated Value in B2B Value Calculators

Mereo

Recently, an emerging ERP software company realized this potential — and Mereo value engineering experts helped fulfill it in a uniquely rewarding way. When it comes down to it, not many B2B organizations build value calculators that achieve the results they are supposed to achieve. The Mereo Approach: B2B Value Engineering 2.

B2B 81
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How to plan content for B2B brands in 4 easy steps

Nutshell

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business.

B2B 99
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Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 7 Biggest Misconceptions of Successful B2B Marketing. Steve Gershik of StackMob offers 20 smart and funny B2B marketing adlibs to Craig Rosenberg’s Funnelholic regular feature.

B2B 154
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B2B Sales 101: Definition, Techniques & More

LeadBoxer

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use.

B2B 91
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Why All Digital Marketers Should Learn to Code

Zoominfo

Just like how digital marketing hardly existed 20+ years ago, future paradigms in marketing will emerge in a similar fashion. The fact that digital marketing is built on advanced computing technologies means that you can’t expect to avoid technical discussions with the software development teams that support their efforts.

Marketing 246