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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Businesses aren't like retail customers. The requirements in B2B model are different. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. The theme in B2B marketing is always about rewarding.

Retention 238
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How to Craft a Successful Sales Environment

Hubspot Sales

B2B Sales Environment. A B2B sales environment is defined by who you’re selling to — other businesses. For this reason, many B2B sales teams engage in consultative selling , where they build long-term, mutually beneficial sales relationships with customers. Incentive-Based Sales Environment.

B2C 107
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Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.

No More Cold Calling

I received offers from my favorite retailers for birthday discounts, designed to make me feel special and (more importantly) spend money. B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies.

Referrals 120
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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely.

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Subscription Services and the Future of Business

Pipeliner

They get to enjoy the convenience of getting necessities delivered right to their door, eliminating any need to navigate busy retail stores and become at risk for illness. Many subscription services offer consumers an opportunity to save money on products they otherwise wouldn’t have in physical stores.

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Can You Solve Big Problems With a Single Product?

Product Management University

For 80% of B2B products and services, the answer is generally NO! In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list. Kudos to the 20% that can. What’s the Definition of a Really Big Problem? You get the picture.

Margin 40
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5 Ways These Remarkable Channel Leaders are Improving Their Partnerships

Allbound

Bombora is the leading provider of Intent data for B2B marketers. We’re constantly trying to figure out how to incentive partners to get results, whether it’s SPIFF’s or other marketing initiatives.”. Having this site separate from the other verticals like education and retail helps with accuracy.