Sales and Marketing Management

MARCH 8, 2020

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Pipeliner

DECEMBER 25, 2020

Neuromarketing integrates neurosciences with marketing and sales strategies to overcome business challenges. Many companies overlook this fact because it involves dealing with unconsciousness, but neuromarketing creates a strong emotional connection resulting in a deeper level of brand loyalty. The Baseline. The Process.

Benefit 52

Benefit Video B2C Consumer 52

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Trends 81

Trends Report Data Strategy 81

Highspot

JANUARY 9, 2024

What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever. What Does the B2B Sales Process Look Like? What Is B2B Sales Training? What is B2B Sales Training?

B2B 52

B2B Training Top of Funnel B2C 52

Sales Hacker

APRIL 1, 2021

It’s a driving factor for how the world gets work done and where future sales potential lies. Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. It’s the hub of all marketing activities and often provides the first impression of your company to potential customers and partners. And don’t forget to keep an eye on competitors’ websites too.

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

LeadFuze

JULY 5, 2023

Crafting a sales script is an essential skill for those in sales, marketing, and business ownership. In this post, we will delve into key aspects of creating highly effective sales scripts. Uncovering what motivates them and how your offering can bring tangible benefits is the key to success.

Webinar Metrics 52

Webinar Metrics Hiring Strategy B2C 52

Sales and Marketing Management

NOVEMBER 13, 2020

Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients. 53% of companies plan to increase or maintain their digital spend despite COVID.

B2B 177

B2B Strategy B2C Revenue 177

Smooth Sale

MARCH 24, 2023

Include a brief description of what you’re promoting and how the user benefits from completing your desired action. A B2B company will be talking to other businesses and key decision-makers at companies. Therefore, your landing page will be remarkably different from a B2C company that targets consumers.

B2C 78

B2C How To Hiring Discount 78

Mr. Inside Sales

SEPTEMBER 9, 2019

Here is another excerpt from a really good book on sales I’ve been reading—and quoting from—this summer: “The Salesman’s Book of Wisdom” by Chriswell Freeman. Watson, was named president of the company that would come to be known as IBM. And he had this practical advice about sales presentations. Sales Adage. Joe Girard.

Face-to-face 144

Face-to-face Gatekeeper Inside Sales Decision Maker 144

Partners in Excellence

APRIL 5, 2024

Some are or have been senior executives in very large companies, some are individual contributors. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C. This altruistic aspect of sales is a significant motivator for many.

Analysis 113

Analysis Motivation Education Influencer 113

Sales Hacker

FEBRUARY 14, 2023

In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. The top 5 TikTok strategies for B2B sales 1.

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Cincom Smart Selling

APRIL 12, 2021

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. Let’s take a look at three ways digital lean concepts can help the customer, and because they help the customer, they help sales.

B2C 62

B2C Customer Retail Customer Service 62

Mr. Inside Sales

JANUARY 6, 2020

How good (or bad) does your sales team sound when prospecting over the phone? On Friday, (Jan 3 rd ), I received a sales call that went like this: Me: “Good morning, Mike Brooks here, how can I help you?”. I won’t go on (although this sales rep was willing to…). Have you recorded and listened to their calls lately? What gives?

Face-to-face 157

Face-to-face Inside Sales Gatekeeper Decision Maker 157

Zoominfo

FEBRUARY 18, 2021

This is as true of people as it is of a company. In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Propel them further down the sales funnel with white papers and webinars. You can even benefit your entire industry.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. If you're in sales, this result shouldn't be a big surprise. As part of our 2024 State of Sales Series , our Sr.

Data 90

Data Tools Closing Hubspot 90

Zoominfo

JULY 3, 2020

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Are they a non-profit, a B2C company, another SaaS, etc? Size : How big is the company account you’re targeting?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

APRIL 24, 2020

Good question: Prospects are identified via a company’s IP address. Activity from the company IP address is then tracked across a number of digital properties and sources, and subsequently paired with relevant topic tags. Medical treatment, Employee Benefits and Workplace Safety Lead the Way. Where does the data come from?

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Hubspot Sales

FEBRUARY 16, 2022

In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers.

Hubspot 129

Hubspot Social Media Churn Sales 129

Mr. Inside Sales

NOVEMBER 24, 2019

You felt like you had a really qualified and interested prospect, set the demo call, looked forward to what you thought was for sure your next sale, and…. Most companies that do, have skipped over the (explain a feature: your guarantee, or your top of class rating, etc.). Don’t you hate when this happens? Let’s do this…”.

Gatekeeper 158

Gatekeeper Face-to-face eBook How To 158

Mr. Inside Sales

NOVEMBER 24, 2019

You felt like you had a really qualified and interested prospect, set the demo call, looked forward to what you thought was for sure your next sale, and…. Most companies that do, have skipped over the (explain a feature: your guarantee, or your top of class rating, etc.). Don’t you hate when this happens? Let’s do this…”.

Gatekeeper 156

Gatekeeper Face-to-face eBook How To 156

Close.io

DECEMBER 20, 2019

New week, new Sales Brief! This week we cover some great reads on the topic of sales data. Gong published a set of sales tips based on data collected from real sales conversations. We recently released a piece on sales analytics : what it is, how it works, and why it can give you a massive sales advantage.

Guarantee 72

Guarantee Analytics Hiring B2C 72

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. And that content is a gateway to a possible sale. After users go through with a landing page, there should be a clear path to the end — an action that brings them into your sales funnel. And keep it interesting!

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Gong.io

NOVEMBER 7, 2022

Enterprise sales are a different beast than small to medium-sized business (SMB) transactions. A strong sales process is crucial to navigate these deals successfully. . In this article, we’ll explain complex sales and how they differ from traditional sales. What is a complex sale? . Average sales cycles are longer.

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. What are the benefits of programmatic advertising? Why do companies need to make the switch to programmatic advertising? Why do companies need to make the switch to programmatic advertising? Keep reading.

Advertising 185

Advertising Advertising B2B Scale 185

Sales and Marketing Management

DECEMBER 6, 2018

IGTV’s most obvious benefit is that it allows you to upload longer videos. Instagram may be more associated with B2C, but it is still used by many B2B companies, as you can see here and here. Why not investigate the people who are benefiting from your products and let them tell their own stories? Your first IGTV campaign.

B2B 205

B2B Marketing Video B2C 205

Zoominfo

SEPTEMBER 16, 2020

When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). The benefits of a well developed B2B brand are far and wide. The benefits of a well developed B2B brand are far and wide. Shortens the sales cycle. Builds trust with key stakeholders.

B2B 261

B2B Social Media Hubspot Channels 261

Alice Heiman

NOVEMBER 22, 2022

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. So stop selling product benefits. Stick around to learn what your sales teams need to do to overcome this crisis of confidence. Watch the podcast below or on our YouTube channel. I need a travel agent. [13:15]

B2B 112

B2B Buyer Lead Rank Travel 112

Hubspot Sales

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. But what exactly is guided selling, and how does it benefit your business? Key Benefits of Guided Selling.

Software 89

Software Software Tools B2C 89

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. The more detailed and accurate your ICP is, the more resultative your sales will be.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Sales Hacker

FEBRUARY 17, 2022

They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible. Of course, the shift to digital sales tactics has been underway for years. What sales investments should you focus on in 2022? Where to ramp up.

Top of Funnel 89

Top of Funnel Lead Rank Lead Scoring Forecasting 89

The Sales Hunter

FEBRUARY 7, 2013

When you discount your price as a way to attract new business, the only thing you’re going to do is make yourself and your company work harder. This is true in both B2B and B2C. Our focus needs to be on the outcome and how they will benefit. Copyright 2013, Mark Hunter “The Sales Hunter.”

Discount 235

Discount Customer B2C Loyalty 235

SBI Growth

MAY 27, 2013

However, most Big Data examples concern large B2C companies. These companies are harvesting vast amounts of internet activity and point of sale data. Many of the B2B sales leaders simply dismiss the Big Data revolution. Within the next three years, the best B2B sales organizations will use “Big Data”.

Data 323

Data Top of Funnel Hiring Harvest 323

Crunchbase

APRIL 11, 2023

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Find a balance between inbound and outbound prospecting There are two main prospecting methods used by sales reps to generate leads and prospects: outbound and inbound.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Find a balance between inbound and outbound prospecting There are two main prospecting methods used by sales reps to generate leads and prospects: outbound and inbound.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Nutshell

MAY 3, 2023

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. However, the benefits end there, especially if you’re a small to medium-sized business with a limited budget or resources. How much does a custom CRM cost?

CRM 127

CRM Customer Outsourcing Services Lead Rank 127

Hubspot Sales

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Sales professionals need to become influencers — kind of. Let's dive in.

Hubspot 91

Hubspot Lead Rank Data Social Media 91