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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Your prospect decides to do?

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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. You can engage prospects throughout the customer life cycle. One of the greatest benefits of email is the fact that it suits every stage of the customer life cycle. Say you were running a nurture campaign to educate your audience about an offering.

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. What are the Benefits of Email Automation?

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The benefits of social proximity selling

Sales 2.0

In my last post I was talking about how you can greatly increase your prospecting odds by leveraging people you know for an introduction. In this post I am going to talk about how to greatly increase your prospecting odds without an introduction. This approach is all about “social proximity” as Jamie Shanks calls it.

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A Critical Mistake In Handle Prospecting Objections

The Pipeline

People will tell you that the number one reason sellers do not like to prospect, specifically telephone prospecting, is rejection. Look at it as an opportunity to educate the prospect or correct a misunderstanding they have, or highlight a blind spot they hadn’t considered. By Tibor Shanto. A Rose By Any Other Name.

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Discovery Calls with Educated Prospects

Chorus.ai

During discovery we mostly think of the things we need from the prospect — budget, authority, next steps, timelines. But what about the value the prospect expects to get from the call? This experience is even more critical for the “educatedprospect. What is an “educatedprospect? the list goes on.

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What is Consultative selling and How to benefit from it?

Apptivo

Consultative selling is an approach that creates value and builds trust with a prospect while trying to offer solutions and explore their current challenges. Asking open ended questions and allowing the prospect to explain their current situation will invariably give insights to the solutions the prospect is currently looking for.