Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
You talk up the benefits. Uncover benefits and use cases you might not have thought of. You offer basic services: short cut, long cut, blowdry, and coloring. You have a client come in the door, scrutinize your board, and look disappointed. You lean into a hard-sell for coloring. You offer a discount. What did you do wrong?
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