Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Media Strategy Benefit 100

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. What are some of the key benefits of using CRM software? 9 key benefits of using CRM software There are many different CRM software benefits, and in this blog post, we’ll cover nine of the most significant ones.

Software 62

Software Software Benefit CRM 62

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Smooth Sale

JULY 28, 2022

Attract the Right Job Or Clientele: Do You Realize the Benefits Of Self-Doubt? You may be startled by the question, ‘Do you realize the benefits of self-doubt?’ How can there be a benefit when it typically drags one down with the desire to quit? Your Story: Do You Realize the Benefit of Self-Doubt ?

Benefit 78

Benefit Hiring Lead Rank Lead Scoring 78

SocialSellinator

JULY 3, 2023

Benefits of Using Social Media for Small Business Services Major Social Media Networks that small businesses can use! Advantages and Disadvantages of Social Media Marketing How much should a small business pay for social media marketing? How do you effectively market your business on social media? Conclusion

Social Media 76

Social Media Media Marketing Small Business 76

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Buyer Persona B2B 130

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Pipeliner

SEPTEMBER 26, 2022

If you don’t know what session replay is or how it can benefit your business, make sure to keep reading as we’ll do a deep dive into this topic. The Top 6 Benefits of Using Session Replay. The post 6 Ways Session Replay Can Benefit Your Business appeared first on SalesPOP! What is Session Replay?

Benefit 52

Benefit Analytics Software Software 52

Nimble - Sales

NOVEMBER 7, 2019

It’s tricky to pin down the exact definition. Sales intelligence combines market intelligence and competitive intelligence. Market intelligence means understanding where your product fits […]. Market intelligence means understanding where your product fits […]. What exactly is sales intelligence?

Benefit 80

Benefit Tools Exact CRM 80

Zoominfo

JULY 26, 2018

In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. If you’re unfamiliar with agile marketing, it’s time to get on board. What is agile marketing? Let’s get into it!

Marketing 178

Marketing Campaigns Analysis Scale 178

Nutshell

FEBRUARY 22, 2023

CRM vs. marketing automation: What’s the difference? Marketing automation tools help perform various day-to-day marketing tasks automatically. One thing every good marketer needs is a toolbox. So, between CRM vs. marketing automation, which is better? What benefit do CRMs offer your business?

CRM 62

CRM Marketing Social Media Campaigns 62

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Sales Hacker

SEPTEMBER 28, 2021

Powerful benefits that employers need to offer. The hardest job market in a decade [10:20]. The startup environment & powerful employee benefits [12:25]. The hardest job market in a decade [10:20]. Sam Jacobs : What’s your perspective on the job market and on compensation? Show Agenda and Timestamps.

Retention 81

Retention Benefit Scale Hiring 81

Apptivo

JULY 27, 2022

Sales and Marketing Pipeline. Sales pipelines are also used by marketing in order to manage the lead information, you can include stages that begin with lead generation and have a list of inbound and outbound leads generated through marketing campaigns. How does the sales pipeline benefit the sales team?

Pipeline 52

Pipeline Benefit Ideal Customer Profile Sales Cycle 52

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

Segment 52

Segment B2B Marketing Hiring 52

DiscoverOrg Sales

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. This guide details the many benefits of intelligence solutions, and why you should consider investing in one. Lead lists.

Account Based Marketing 145

Account Based Marketing Marketing Lead Rank Lead Scoring 145

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Make the Benefit Clear. In the story of marketing, you’re not the hero, the client is.

Conversion 133

Conversion Marketing Campaigns Hotels 133

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Beyond the sales organization, these SDRs move all across the company; driving placements in product marketing, operations, product management, and even engineering. For example, say, a VP of Sales or Marketing that uses ZoomInfo leaves to go to a new company.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Pipeliner

MAY 26, 2020

Helping businesses get through a digital transformation of sales and marketing can be challenging. Influencer marketing is one of the best ways to up your digital performance. Neal Schaffer, interviewed by John Golden, explores the benefits of influencer marketing. Identifying an influencer. He is CSMO at Pipeliner CRM.

Influencer 98

Influencer Marketing Ideal Customer Profile Face-to-face 98

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. Below are some key benefits of data collaboration. What is data collaboration?

Data 246

Data Intent Data How To Intent 246

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of re v enue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 100

Top of Funnel Marketing How To Funnel 100

Zoominfo

MAY 27, 2021

Without benefiting from it through sales. Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Vengreso

JULY 14, 2022

As a business owner, knowledge worker, customer service, marketer, customer success manager, professor, student, online pharmacist, developer or sales person, do you find yourself writing the same things over and over again? Benefits of Using a Text Expansion Tool. Find the best t ext expansion app for your needs. Saving time.

Benefit 64

Benefit Ideal Customer Profile Real Estate Software 64

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

Sales Management Plus -- SMP

DECEMBER 12, 2022

Traditional marketing methods can be costly and time-consuming, but targeted marketing can be a cost-effective way to reach new customers and grow your business. But what exactly is targeted marketing, and how can you use it to increase your wholesale distribution business? Why is industry segmentation so effective?

Marketing 52

Marketing Distribution Automotive Segment 52

Mr. Inside Sales

APRIL 30, 2023

They pitch features and benefits instead of asking questions and qualifying. They may get some leads out and set up some “demos or presentations,” but because they didn’t discover whether a prospect was truly a buyer and in the market at that time, their close rate is a disappointing 2 sales out of 10 full presentations….

Sales Qualified Lead 212

Sales Qualified Lead Face-to-face Gatekeeper Decision Maker 212

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Top of Funnel 81

Top of Funnel Funnel Marketing Loyalty 81

Zoominfo

MARCH 3, 2021

This is where automation comes in — CRM automation, to be exact. Some of the most common involve marketing, sales, and customer service. Marketing automation , which Includes email drip campaigns, welcome emails, and data syncing. Benefits Of CRM Automation. Benefits Of CRM Automation. What Is CRM Automation?

CRM 179

CRM Lead Rank Lead Scoring Lead Qualification 179

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Sales and Marketing Management

FEBRUARY 25, 2019

In fact, you can expect 30,000 new products to hit the market each year. With competition so immense, and the chances of failure so high (at a rate of 95 percent, to be exact), attention should be paid to delivering value to your target audience. You’re not highlighting the same benefits or merits as others in the marketplace.

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Sales Evangelist

NOVEMBER 8, 2021

Every salesperson has been in this situation at some point: marketing delivers a handful of leads, only for nobody to respond after you initiate contact. What is the benefit of account-based selling? Marketing and sales will continue their typical outreach: the white papers, the events, and the webinars. Finally, multithread.

Exact 40

Exact Account Lead Rank Top of Funnel 40

Sales Evangelist

NOVEMBER 8, 2021

Every salesperson has been in this situation at some point: marketing delivers a handful of leads, only for nobody to respond after you initiate contact. What is the benefit of account-based selling? Marketing and sales will continue their typical outreach: the white papers, the events, and the webinars. Finally, multithread.

Exact 40

Exact Account Lead Rank Top of Funnel 40