Sales and Marketing Management

OCTOBER 26, 2018

Besides the obvious benefits of high customer retention – you’ll generate more revenue and it’s more cost effective to keep a customer than find a new one – possibly the most important result of a stellar support program is the loyalty and trust you’ll build with your customers. Get them excited about using your product from the start.

Loyalty 274

Loyalty Customer Face-to-face Video 274

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Twitter followers. These types of metrics are often referred to as engagement metrics. But it turns out these users engage more with your content—and ultimately bring in more value. Facebook likes.

Social Media 234

Social Media Marketing How To Campaigns 234

Alice Heiman

JULY 10, 2019

You T ube ha s 1. Twitter has 330 million monthly active users. . Once I am connected, I am privy to information that helps me build a stronger relationship. This gives me touchpoints that build a relationship where we are not only talking about business. . According to S tatista , 9 1 % percent of U.S.

Prospecting 114

Prospecting Social Media Ideal Customer Profile Trade Show 114

Zoominfo

APRIL 21, 2019

Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” ( source ). Research shows that 31% of all hires are proactively sourced, and that sourced candidates are more than 2 times as efficient to hire ( source ).

Social Media 162

Social Media Referrals Twitter Networking 162

Crunchbase

APRIL 26, 2023

With a vast amount of data available on platforms like LinkedIn , Twitter , Facebook and Instagram , reps can easily identify potential customers and connect with them in a personalized and meaningful way. Social prospecting can help you reach a wider audience, build stronger relationships and close more deals.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Social Media Top of Funnel 59

Vengreso

DECEMBER 25, 2020

Step #1: Take Advantage of Your Company Page Banner. Step #2: Create LinkedIn® Showcase Pages. Step #3: Optimize Native Content to Your LinkedIn Company Page. Step #10: Engage with Your Audience. Follow Through Engagement. Post weekly see a 2x lift in engagement with their content. Step #11 (Bonus Tip!):

Paid Content 144

Paid Content LinkedIn Company Ideal Customer Profile 144

Zoominfo

APRIL 9, 2019

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Videos provide the opportunity to engage with your audience on an emotional level. As the leading video platform, YouTube can help you build a brand identity and forge deep connections with viewers. Produce engaging video content. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

A Sales Guy

OCTOBER 27, 2012

That’s almost 3 full years of blog posts. I knew I wanted to commemorate blog post 1,000 but I forgot. hoopla, I wasn’t sure how I wanted to celebrate blog post 1,000. My path to 1004 posts has been 3 fold. ” To celebrate how I started, I’m simply going to share my first blog post.

Hiring 109

Hiring Face-to-face Up-Sell Conference 109

Nutshell

APRIL 26, 2023

It’s about creating a lasting impression that will keep all your customers engaged with your products or services and coming back for more. The most effective CRMs for marketing tend to automate and simplify many essential tasks that allow you to build productive and long-lasting relationships with your customer base. (We

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Apptivo

APRIL 8, 2022

There are a variety of lead generation techniques available, and it may seem easy and simple, but in reality, it is kind of difficult to execute effectively. Using lead generation, marketers can effectively target their audience and build an engaging website tailored to their needs and preferences.

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98

Pipeline

AUGUST 5, 2023

Trade Show Email Lead Nurturing Tips: Tip 1: Get Strangers and Prospects to Self Identify In a recent post, we shared that only 3% of your prospects are ready to buy at any moment. Hot leads: this group refers to the 3% of customers who are willing and able to buy in the short term. They’re looking to make a decision quickly.

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Anthony Cole Training

APRIL 19, 2011

Maximize the Initial Sales Call: The 3 rules. 3 Lessons for Effective Communication in Selling. accountability (1). building sales relationships (7). Business Coaching (3). centers of influence (1). commitment (3). evaluating sales teams (1). extraordinary people (2). commitment (3).

Hiring 181

Hiring Ideal Customer Profile InsideView Webinar Metrics 181

LeadFuze

AUGUST 12, 2021

THE BEST SALES PODCASTS: 1 Sales Success Stories Podcast. The people interviewed are actively in a sales role and offer up tips to those who are still “pounding the pavement” Best 3 Episodes: . 2 Predictable Prospecting. Best 3 Episodes: Episode 160: The Testimonial Process – Sam Shepler. Best 3 Episodes:

Top of Funnel 98

Top of Funnel Lead Rank Twitter Lead Scoring 98

LinkedFusion

SEPTEMBER 11, 2023

In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. Boost the link- and network-building efforts you make. 2) LinkedIn outreach Reaching out to the prospects with LinkedIn outreach will get you ahead of your competitors. Automate user engagement by using bots.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Lead Rank Lead Scoring 52

Hubspot Sales

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. Customer Engagement Statistics. 81% of buyers are more likely to engage with brands that have a strong, cohesive, professional social media presence. Social Selling LinkedIn Stats.

Social Selling 115

Social Selling LinkedIn Lead Rank Lead Scoring 115

Hubspot Sales

JANUARY 26, 2023

Plus, finding and connecting with your target audience is easy with social media. The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms.

Social Media 94

Social Media Case Study Media Fashion 94

Hubspot Sales

DECEMBER 14, 2017

Use social media to build relationships with prospects, peers, and even your competition. You’ve got to engage with the prospect throughout their consideration stage -- and to do that, you have to be where your prospects are: Social media. 1) It raises awareness of what you do. 2) It’s great for networking.

Social Media 99

Social Media Media Ideal Customer Profile Hiring 99

Increase Sales

DECEMBER 26, 2014

To my surprise, I received a message that her blog’s URL had expired 8 days ago. Then there is the underlying belief in the “quick and easy” way to online small business success. Step #1 – LinkedIn. LinkedIn is the first step for those engaged in B2B sales. Step #2 – A Blog .

Small Business 148

Small Business Small Business Ideal Customer Profile Social Media 148

Nutshell

AUGUST 21, 2020

SaaS marketing requires you to break down a bunch of technical features into small crumbs that are easy to understand. When setting a price for cloud software products, it’s not your typical “buy X for $499 for the next 3 hours” or “this goes for $999, but you can get it for $99 today…”. Product complexity. Target users.

Campaigns 142

Campaigns Marketing Social Media How To 142

Vengreso

DECEMBER 20, 2021

Post weekly see a 2x lift in engagement with their content. When they engage on a post, their connections will see it as well. Step #1: Take Advantage of Your Company Page Banner. Step #2: Create LinkedIn ® Showcase Pages. Step 2: Add your product or service’s logo and banner images. But there’s more.

Paid Content 97

Paid Content LinkedIn Company Ideal Customer Profile 97

Pipeliner

MARCH 29, 2023

In this blog post, we’ll discuss 5 underrated tactics to increase eCommerce sales that you may not have considered. 5 Overlooked Tactics to Boost eCommerce Sales 1. The product descriptions should be concise, easy to understand, and provide all the necessary information that a customer needs to make an informed decision.

Paid Content 52

Paid Content Lead Rank Social Media Lead Scoring 52

Anthony Cole Training

DECEMBER 16, 2011

Maximize the Initial Sales Call: The 3 rules. 3 Lessons for Effective Communication in Selling. accountability (1). building sales relationships (7). Business Coaching (3). centers of influence (1). commitment (3). evaluating sales teams (1). extraordinary people (2). commitment (3).

Sales Coaching 181

Sales Coaching Hiring Coaching Ideal Customer Profile 181

Hubspot Sales

JANUARY 29, 2018

Make it easy for them to make a positive decision. Here's how to engage the prospect so they don’t immediately hang up. I read your [Twitter, Facebook] post the other day about … ”. “I Name], in reading your company blog, I noticed that you’ve had some good reviews from customers on your new [product] and I was wondering. ”.

Prospecting 135

Prospecting Ideal Customer Profile Twitter Face-to-face 135

Highspot

APRIL 13, 2022

If you work in or adjacent to marketing, you’ve likely heard of content engagement. In this article, we’ll take a closer look at content engagement. We’ll talk about why content engagement is important and share some ways to measure it, as well. What is content engagement? Why is content engagement important?

Top of Funnel 52

Top of Funnel Social Media Analytics Google Analytics 52

Hubspot Sales

OCTOBER 14, 2020

LinkedIn, Instagram, and Twitter). With that statistic in mind, think about how many qualified prospects are already interacting and engaging on these platforms. Increase engagement on the social platforms your target audience members are on. Build deeper connections and relationships with prospects. The best part?

Social Selling 136

Social Selling Training Social Media How To 136

Anthony Cole Training

FEBRUARY 4, 2011

Maximize the Initial Sales Call: The 3 rules. 3 Lessons for Effective Communication in Selling. accountability (1). building sales relationships (7). Business Coaching (3). centers of influence (1). commitment (3). evaluating sales teams (1). extraordinary people (2). commitment (3).

Hiring 180

Hiring Ideal Customer Profile Groups Coaching 180

LinkedFusion

JULY 24, 2023

In this blog, we’ll start with the fundamentals before learning about the best techniques for optimizing your LinkedIn profile. Your text should have more than just your job position to make it more exciting and engaging. Example – Content writer at XYZ company – writing a blog that ranks on search engines.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn How To Lead Rank 52

Anthony Cole Training

APRIL 15, 2011

Maximize the Initial Sales Call: The 3 rules. 3 Lessons for Effective Communication in Selling. accountability (1). building sales relationships (7). Business Coaching (3). centers of influence (1). commitment (3). evaluating sales teams (1). extraordinary people (2). commitment (3).

Hiring 174

Hiring Ideal Customer Profile Sales Qualified Lead Webinar Metrics 174

Zendesk Sell

JANUARY 24, 2019

There are many platforms available for social selling, such as LinkedIn, Twitter, and Facebook, as well as others like Quora, Reddit, and Instagram. Quite simply, it’s the art of interacting and engaging with prospects on social media. Go into social selling with a customer-centric mind-set: Engage first, sell second.

Social Selling 61

Social Selling Twitter How To Facebook 61

PandaDoc

JULY 1, 2020

However, with all the myths going around and SDRs using outdated methods, many feel prospecting is their #1 pain point. And if you are active on social media, your blog, or have ads to help you out – your first touch isn’t cold anymore. It can be as easy as a “you” message instead of a “me” message. Be relentless.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

SocialSellinator

AUGUST 28, 2022

In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. Personalizing your social media marketing can also help build trust with potential and current customers. What is Personalization in Marketing? Perfect Social Media Campaigns. National Geographic.

Social Media 119

Social Media Campaigns Media Strategy 119

SBI

DECEMBER 17, 2019

Nowadays though, there are a number of high-performing sales tactics you can use to nurture your leads and turn them into customers – and in this blog post, I’m going to focus on one of them: Social selling. Here are 6 tactics to follow: 1. Sure, sharing your blog posts on social media is a way to share relevant content.

Social Media 103

Social Media Social Selling Media Influencer 103

Hubspot Sales

JULY 9, 2018

While cold outreach can have impressive open rates, the reply rate is less than 2%. Building a relationship with prospects -- before reaching out over email -- allows you to foster trust, provide value, and ask for their email personally, which skyrockets your chances of a reply. Use LinkedIn to build rapport.

Account Based Marketing 104

Account Based Marketing How To Sales Qualified Lead Twitter 104

Anthony Cole Training

FEBRUARY 24, 2012

Maximize the Initial Sales Call: The 3 rules. 3 Lessons for Effective Communication in Selling. accountability (1). building sales relationships (7). Business Coaching (3). centers of influence (1). commitment (3). evaluating sales teams (1). extraordinary people (2). commitment (3).

Hiring 137

Hiring Ideal Customer Profile Sales Coaching Coaching 137

Anthony Cole Training

JANUARY 5, 2012

Maximize the Initial Sales Call: The 3 rules. 3 Lessons for Effective Communication in Selling. accountability (1). building sales relationships (7). Business Coaching (3). centers of influence (1). commitment (3). evaluating sales teams (1). extraordinary people (2). commitment (3).

Hiring 136

Hiring Ideal Customer Profile eBook Insurance 136

criteria for success

JANUARY 20, 2021

LinkedIn, Facebook, and Twitter are likely more your speed. Twitter is perfect for responding to real-time news or events, keeping up with relevant ideas, and any other fast-paced, to-the-point updates and stories. Have a look at Twitter's small business resource guide if you are new to the platform. Social Media. Watch Now.

Small Business 59

Small Business Small Business Webinar Metrics Strategy 59

Anthony Cole Training

SEPTEMBER 24, 2010

Maximize the Initial Sales Call: The 3 rules. 3 Lessons for Effective Communication in Selling. accountability (1). building sales relationships (7). Business Coaching (3). centers of influence (1). commitment (3). evaluating sales teams (1). extraordinary people (2). commitment (3).

Sales Qualified Lead 141

Sales Qualified Lead Hiring Leads Marketing Qualified Lead 141