Alice Heiman

DECEMBER 13, 2022

Tell me about your problems and let me tell you about my solution” won’t even get you a second meeting.”. Alvin Toffler, who wrote The Future Shock, said that the future is going to be dominated by people who can learn, unlearn and then learn again. Let me start a conversation with you about that.

Lead Rank 131

Lead Rank Lead Scoring Leads Marketing Qualified Lead 131

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Marketing 360.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

No More Cold Calling

MAY 25, 2017

You invite some close friends and ask them to bring guests you don’t know, so everyone can forge new relationships and expand their networks. You are so busy answering the door that you don’t greet people. You are so busy answering the door that you don’t greet people. By Tim Hughes.

Account 288

Account Social Media Social Selling Twitter 288

Zoominfo

JUNE 4, 2019

Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Keep reading!

Case Study 244

Case Study Referrals B2B Social Media 244

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Keep reading!

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Crunchbase

SEPTEMBER 14, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. Critical buying signals to monitor 7 ways to shorten your B2B sales cycle. First things first, we need to understand what buying signals are.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Gong.io

FEBRUARY 14, 2022

The best salespeople do everything in their power to create an unfair advantage. Chris Orlob, John Barrows, and Mark Roberge know a thing or two about how to create this unfair advantage and dominate sales. If you look on the Gong blog , you will likely bump into many articles he’s written.

Examples 121

Examples Strategy Hiring Cold Calling 121

Salesmate

JANUARY 28, 2020

One man that can teach everything from skills to the meaning of life. You have to suck every drop of knowledge from industry leaders to be in the legend league. Especially in sales, you need to know everything best and worst of the industry, from news to new sales techniques. We all know Gary Vaynerchuk a.k.a

Influencer 143

Influencer Twitter Social Media Hiring 143

Smooth Sale

FEBRUARY 9, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Three Services to Consider for Your New Startup When you start your business, your transactions aren’t only going to be with your customers – there are often going to be times when you need to rely on the services of other businesses to keep things afloat.

Hiring 78

Hiring Small Business Small Business Retail 78

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. If you’re on the hunt for new marketing resources, look no further.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. Go have a listen! 1. The Talent Cast.

Hiring 150

Hiring Scale Small Business Small Business 150

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

MarketJoy

NOVEMBER 17, 2022

Are you struggling with generating leads for your business? . You could be doing everything right — using content marketing and engaging with your audience — but if you’re not seeing the results you want, you might be making some mistakes with your lead generation strategy.

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

Zoominfo

DECEMBER 16, 2019

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. Here’s how we did it.

Cold Calling 200

Cold Calling Call-back Competition Scale 200

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll be better equipped to implement a strong lead generation strategy within your business. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business.

Lead Generation 98

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 98

Score More Sales

AUGUST 21, 2014

Many mid-sized, mid-market companies have not invested in current technology to make their website effective for those buyers on the go. It is a missed opportunity and it is causing you to leave money on the table. This conversation is directed at B2B companies who are not selling services online.

B2B 231

B2B Google Ideal Customer Profile Compensation 231

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. Account-based strategy requires a clear ICP.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Score More Sales

JUNE 23, 2014

To do this you need to really be clear on what is information and what is insight – and then which will most benefit the buyers interested in potentially working with you. Information is everywhere and is all of the data, bells and whistles, features, and benefits about your solution. Buyers have problems.

Buyer 203

Buyer B2B Ideal Customer Profile Vendor 203

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. So, if you’re in need of some new sales motivation , keep reading. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales.

Channels 187

Channels Face-to-face Video Hubspot 187

Pipeliner

MARCH 29, 2022

Do you know why almost 90% of the leads you attract don’t end up making a purchase? Such tools help to collect information about potential customers and turn them into loyal customers. We are here to answer all these questions (or even more) and help you find the best solution for your business.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

Zoominfo

APRIL 15, 2018

Gone are the days of strategies based on instincts and educated. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy. Today’s blog post is for you! Keep reading for our guide to a data-driven sales strategy.

Data 170

Data Strategy Lead Rank Lead Scoring 170

Zoominfo

MAY 10, 2018

Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). So if you’re ready to be more productive in your sales job and learn new strategies to improve sales productivity, keep reading! You try to do too many things at once.

Cold Calling 236

Cold Calling Top of Funnel Direct Mail Referrals 236

Zoominfo

OCTOBER 2, 2019

Before establishing themselves as market disruptors or category creators, future unicorns start by creating a minimum viable product (MVP). One of the things that sets unicorns apart from typical market leaders is their desire to disrupt. In fact, the more narrowly you can define your market, the better.

Scale 182

Scale Promotion Face-to-face Lead Rank 182

DiscoverOrg Sales

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

The Pipeline

MAY 20, 2011

Home About The Pipeline. For Email Newsletters you can trust. Selling to Mr Know-it-all. Stored in Business Acumen , Buying Process , Guest Post , Productivity , Prospecting , Sales 2.0 , Sales Strategy , execution. Have you ever tried to sell to Mr Know-it-all? You know the guy. 0 Subscribers.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? Marketing lives and dies in the data.”

Data 130

Data Top of Funnel Social Media Buyer Persona 130

Score More Sales

AUGUST 27, 2012

Now is the time to be thinking about new and strategically creative ways to bring some deals to closure. In some companies, larger sales opportunities need to be wrapping up to even be able to deliver products or services by the end of the year. This is not a discussion about tricks or old-school tactics. So what can you do?

B2B 213

B2B Top of Funnel Closing Proposal 213

Nutshell

AUGUST 21, 2020

Have you ever stumbled on a SaaS website and you literally have no clue why you’re there and what they do? You look everywhere on the website—I’m talking header, tag line, features—and you just don’t get it. But is SaaS marketing different from other types of marketing? Product complexity. Target users.

Campaigns 142

Campaigns Marketing Social Media How To 142

Partners in Excellence

MAY 27, 2021

There’s a lot of discussion about rev ops. Much of the discussion is around improving alignment and collaboration across marketing, sales, customer experience. There are countless examples of alignment and collaboration problems within sales itself, or marketing, or customer experience. How does it make us more responsive?

Demand Generation Agencies 121

Demand Generation Agencies Tools Channels Resources 121

Zoominfo

NOVEMBER 18, 2018

When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale. If you’re struggling to capture your prospects’ interest during your first call, it may be time to freshen up your strategy. You’ll be sure to win more business. Step 1: Do your research.

Cold Calling 113

Cold Calling B2B Decision Maker Buyer 113

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. Go have a listen! Check it out! Listen here.

Hiring 100

Hiring Scale Small Business Small Business 100

No More Cold Calling

JUNE 29, 2017

Here’s what you might have missed from No More Cold Calling this month. As soon as the caller told me he was with the San Francisco symphony, I rolled my eyes, thinking, “Oh no, they’re going to ask me for money.”. I’m reminding everyone this month that sales is about building relationships, listening, courtesy, and understanding.

Referrals 149

Referrals Cold Calling Account Travel 149

Score More Sales

SEPTEMBER 3, 2013

You can waste literally days out of every month looking for the wrong buyers. I would go so far as to say that some sellers waste 2 months out of every year going after the wrong prospective customers. It isn’t tailored and they should know better. Want to get slowed down as a sales prospector and waste a lot of time?

Inside Sales 232

Inside Sales Buyer Lead Rank Lead Scoring 232