Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Nutshell

DECEMBER 7, 2023

One way to harness the power of artificial intelligence is by implementing AI productivity tools. In this article, we’ll explain how artificial intelligence software can enhance productivity and provide a comprehensive list of the best AI productivity tools. Table of Contents What are AI productivity tools?

Tools 100

Tools Lead Rank Lead Scoring Software 100

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

No More Cold Calling

APRIL 9, 2020

In fact, they didn’t even need to talk to prospects, because they had great tech tools. This was the title of a blog post I wrote several years ago about how to attract sales prospects in a technology-focused world. Humans need face-to-face contact with others. The phone works. It doesn’t crash, and we know how to use it.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Check them out below! 5 Reasons to Send Employees to Trade Shows and Conferences.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We Technology Leea uses: Showpad, Outreach, and ZoomInfo.

Face-to-face 98

Face-to-face Decision Maker Pivotal Distribution 98

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Mr. Inside Sales

APRIL 8, 2022

This blog post is for those of you who haven’t purchased and read any of my book of scripts yet (what are you thinking? ). Instead, I simply want to give you some information so if things change—and let’s face it, they change all the time—you’ll at least know who to reach out to. The question is: what do you say to it?

Face-to-face 156

Face-to-face Gatekeeper Decision Maker Licensing 156

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. Below, let's review what an untapped market is, how to find one, and look at some examples.

Marketing 112

Marketing Face-to-face How To Trends 112

Mindtickle

JULY 29, 2019

Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. For additional information: Read CEO Krishna Depura’s blog post. See Mindtickle’s customer stories.

Face-to-face 52

Face-to-face Hiring Customer Scale 52

Hubspot Sales

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. They have tools that check themselves if they become overly stuck on the ground or unmoored in unrealistic expectations.

Hiring 114

Hiring Face-to-face Sales Qualified Lead Lead Rank 114

LeadFuze

JANUARY 2, 2024

You’ve probably dabbled with keywords before—tossing them into blog posts hoping they’ll catch something big. The Advantages of Automating Keyword Discovery Evaluating Best AI-Powered Research Tools FAQs in Relation to Keyword Research Using Ai Can you use AI for keyword research? Ready for takeoff?

Research 52

Research Tools Cost Per Click Lead Rank 52

Sales and Marketing Management

FEBRUARY 15, 2019

Content marketing has been a crucial ingredient impelling the evolution of traditional marketing into today’s more personalized approach, bridging the gap between cookie-cutter TV, radio and print mass marketing to highly customized digital and social media-driven communications. online or otherwise.

Conversion 136

Conversion Marketing Airlines Face-to-face 136

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Here are 50 business blog ideas to help you fall back in love with blog writing. Do not fear the blank page!

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. It’s a powerful tool to elevate your brand and position it right where it needs to be – in the hearts and minds of your customers. The key is consistency.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

BuzzBoard

FEBRUARY 29, 2024

Identifying Common Digital Marketing Challenges Faced by Small Businesses The digital marketing landscape is constantly changing, posing challenges for small businesses striving to stay ahead. Among these challenges is assembling a marketing team with the right skill set.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. 10 Marketing Productivity Quotes.

Marketing 171

Marketing Face-to-face Follow-up Motivation 171

Mindtickle

JULY 29, 2019

Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. Read CEO Krishna Depura’s blog post . This round brings MindTickle’s total raised to more than $81 million. .

Face-to-face 45

Face-to-face Hiring Customer Scale 45

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Smooth Sale

MAY 15, 2024

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth? It may seem like extra expense and effort, but it’s worth the hassle. Don’t believe us?

Consumer 91

Consumer Trade Show Hiring Licensing 91

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I created Buyer Personas ?

Marketing 297

Marketing Face-to-face Lead Rank Lead Scoring 297

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. 75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Thanks for reading The GTM Newsletter!

Top of Funnel 102

Top of Funnel Marketing Ideal Customer Profile Channels 102

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. As a sales leader, you’d probably scoff at this.

Revenue 52

Revenue Face-to-face Hiring Sales Enablement 52

eGrabber

JULY 9, 2021

This blog post will help you learn how sales prospecting tools help you to speed up prospecting and find customers faster. Sales Prospecting Tool to Speed Up Prospecting & Find Customers Faster Try for Free. It is the most essential and inevitable element of any sales process in any company or industry.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Tools Sales Qualified Lead 98

Mindtickle

JULY 29, 2019

Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. Read CEO Krishna Depura’s blog post . This round brings MindTickle’s total raised to more than $81 million. .

Face-to-face 40

Face-to-face Hiring Customer Scale 40

BuzzBoard

MARCH 3, 2024

Is Digital Marketing a Waste of Time for Small Businesses? In today’s digital age, some might query, “”Is digital marketing futile for small businesses?”” ’ For salespeople at digital marketing agencies selling to local, small businesses, understanding the dynamics is essential. .’

Small Business 52

Small Business Small Business Social Media Marketing 52

BuzzBoard

MARCH 2, 2024

Explaining Why Digital Marketing May Not Be Working for Your Small Business If you’re a sales professional in a digital marketing agency, you’ve likely encountered a small business client exclaiming, “Digital marketing isn’t working for my business!” Are you prepared for your next client meeting?

Small Business 52

Small Business Small Business Marketing Google Analytics 52

Increase Sales

JULY 7, 2014

Deep pockets are no longer required to market a business. Social media has especially leveled the SMB market place. There are many marketing opportunities to attract attention and begin to build relationships provided the following elements are in place: An ideal customer profile. Use of automation tools such as Hootsuite.

Ideal Customer Profile 186

Ideal Customer Profile Outsourcing Services Opportunity Marketing 186