Babette Ten Haken

AUGUST 23, 2018

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard. Customer retention matters when it is time to renew that contract.

Retention 154

Retention Customer Revelation Loyalty 154

Smooth Sale

JUNE 22, 2022

Attract the Right Job or Clientele: Can You Improve Client Retention? Companies employing sales representatives are typically on the lookout for how to improve client retention. So how can you improve client retention? It may be helpful the next time you consider how to improve client retention. Integrity Is First.

Retention 78

Retention Hiring Networking Software 78

SBI Growth

APRIL 17, 2020

Appointing a Chief Customer Officer Who Owns the Retention Number. Corporate leaders around the world are all reacting to the tragic events and economic impact of the past few months. In order to weather the storm and come out on top.

Retention 214

Retention Customer Webinar Metrics Survey 214

Nimble - Sales

SEPTEMBER 17, 2019

Highly successful businesses understand the significant difference between customer acquisition and customer retention. The post Create a Marketing Strategy that Drives Customer Retention in These 7 Easy Steps appeared first on Nimble Blog. When you focus on your […].

Retention 105

Retention Strategy Customer Marketing 105

Partners in Excellence

MARCH 1, 2022

Ask any sales leaders, particularly those in SaaS based sales approaches, retention and growth in current customers is critical. We have all sorts of metrics focused on the issues of customer retention and growth. Many sales leaders would state, retention and growth is the most critical thing to sales success.

Retention 67

Retention Churn Lead Rank Lead Scoring 67

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Vendor Neutral

APRIL 22, 2021

Do You Have a Value Driven Strategy to Enhance Client Retention? It is little surprise client retention is so prominent in the minds of businesses leaders today. What is the role of value in these efforts, though, and what are some methods for improving retention in today’s selling landscape? Why Client Retention Matters.

Retention 59

Retention Webinar Metrics Strategy Cancellation 59

SBI Growth

MARCH 2, 2021

The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new prospect or a new project, for most employees, the outlook is another year of virtual meetings that highly resembles 2020. In this environment, how.

Motivation 229

Motivation Sales Talent Retention Meeting 229

Babette Ten Haken

MARCH 28, 2019

Each of us has a customer retention superpower. Our customer retention superpowers are more than attaining functional expertise and excellence in our current professional position. When we ask clients about our customer retention superpower, we often enter into an entirely different conversation about why clients value us.

Retention 72

Retention Ideal Customer Profile Customer SME 72

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Utilize Social Media.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Product Management University

NOVEMBER 3, 2020

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. Resetting Your Customer Retention Priorities: A Team Exercise. Balancing Customer Retention and Growth Initiatives. Think about it. Seize the opportunity.

Retention 98

Retention Exercises Customer Relationals 98

Crunchbase

DECEMBER 28, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. But while every business must focus on acquiring new customers from their target audience, customer retention gradually assumes an even more important role when it comes to marketing and brand identity. Offer personalized services/marketing.

Retention 52

Retention Strategy Customer Top of Funnel 52

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Babette Ten Haken

JANUARY 18, 2018

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. We all know that customer acquisition costs as much as 5 times the cost of customer retention. When it comes to customer retention, they tend to watch from the sidelines until it comes time to renew that contract. Ad hoc or proven?

Sports 74

Sports Retention Customer Compensation 74

Babette Ten Haken

FEBRUARY 18, 2019

A potent client retention strategy is driven by an equally potent human capital strategy. A potent client retention strategy flattens the concept of customer acquisition and retention. Otherwise, no matter how well marketing and sales efforts attempt to convince clients otherwise, your organization “looks” like everyone else’s.

Retention 74

Retention Ideal Customer Profile Strategy Hiring 74

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Smooth Sale

APRIL 2, 2023

Photo by Kalihh via Pixabay Attract the Right Job Or Clientele: 3 Key Steps To Market Dominance Running a successful brand in today’s challenging economy is undoubtedly difficult. Our collaborative blog asks, are you ready to take your brand to the next level and provides the ‘3 Key Steps to Market Dominance.’

Marketing 78

Marketing Advertising Advertising Campaigns 78

SBI Growth

JUNE 15, 2021

Your CEO and board are asking you to quantify the impact of your marketing budget. As a CMO, your time, attention, and budget have competing priorities. You and your team are focused on building a strong and credible brand.

Marketing 250

Marketing Strategy Distribution Top of Funnel 250

Babette Ten Haken

APRIL 4, 2018

Anyone out there experiencing customer retention pain? The overwhelming majority of folks who contact me equate customer retention with a dental root canal procedure. However, the first step in pivoting customer retention pain into business success is a function of how you “see” customer retention. Download here.

Pivotal 65

Pivotal Retention Customer SME 65

Babette Ten Haken

SEPTEMBER 27, 2018

These third quarter zinger blog posts focus on how “what we do” impacts the customers we serve. Instead, these third quarter zinger blog posts concentrate on the value of YOU. Here are 8 zinger blog posts to catalyze your professional innovation, workforce engagement and customer success during Q4. Subscribe to my blog.

Ideal Customer Profile 71

Ideal Customer Profile Retention SME Hiring 71

Smooth Sale

MAY 20, 2023

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

Marketing 78

Marketing Government Real Estate Scale 78

Babette Ten Haken

AUGUST 29, 2018

Ah, the impact of experience conflicts on the performance of our customer retention strategy. Customer retention strategy is about the impact of experience conflicts on the customer’s productivity and profitability. Subscribe to my blog. The post Are Experience Conflicts sabotaging Our Customer Retention Strategy?

Retention 62

Retention Strategy Customer SME 62

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

LeadBoxer

NOVEMBER 1, 2020

Make dinner, using a recipe that was emailed to you by a food blog you follow and go to sleep. We all encounter an endless barrage of marketing every day. Some of that marketing is effective, and some of it’s, well, annoying. What is Outbound Marketing? Effectiveness of Outbound Marketing What is Inbound Marketing?

Inbound 104

Inbound Outbound Lead Rank Lead Scoring 104

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate. What can marketing do better?

Marketing 160

Marketing Buyer Persona Hiring Sales Qualified Lead 160

SBI Growth

JULY 28, 2020

As a native marketer, I’ve only been on the same wavelength with the sales team at one company and was always surprised (not so much anymore) about how marketing and sales teams do not get along well. Does the following sound.

Marketing 275

Marketing Top of Funnel Account Based Marketing Sales 275

Babette Ten Haken

AUGUST 20, 2018

Customer retention experiences create a rich chronicle of just how it is to work with us, and our organizations. Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Subscribe to my blog.

Retention 51

Retention Customer SME Industry 51

Smooth Sale

FEBRUARY 26, 2023

Photo By Gerard Altman via Pixabay Attract the Right Job Or Clientele: Five Super-Effective Digital Marketing Strategies Being in a competitive marketplace and remaining relevant requires a digital marketing strategy for your business. Our collaborative blog offers five super-effective digital marketing strategies below.

Strategy 78

Strategy Marketing Inbound Lead Nurturing 78

Babette Ten Haken

MAY 23, 2018

Consider the impact of customer micro experiences on your overall rate of customer retention. This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. Often, the primary catalysts for customer retention are hidden within the organization.

Retention 55

Retention Customer SME B2C 55

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Babette Ten Haken

SEPTEMBER 6, 2018

How would you rate your own customer retention performance? Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. Think about it. Because it should.

Retention 61

Retention Customer Hiring SME 61

BuzzBoard

NOVEMBER 17, 2023

Imagine a world where content creation is not a bottleneck but a powerhouse, where data isn’t just analyzed but becomes a crystal ball predicting market trends, and where customer engagement is not a mere interaction but an immersive experience.

B2B 52

B2B Scale Marketing Trends 52

SugarCRM

JANUARY 14, 2020

How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.

Retention 36

Retention Tools Lead Rank Lead Scoring 36