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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Many marketers rely too heavily on their social media followers to measure their social media success—and we get it! Let’s jump right in! Social media followers.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Why Do You Need a CRM Strategy and How Do You Create One?

Pipeline

What does it take to achieve strong and consistent returns from your sales CRM tool? From our sales experts’ experience, adjusting sales approaches as you go won’t give you the best ROI for your efforts. You will easily get lost or distracted, moving away from your sales targets. Increase sales revenue year-over-year.

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8 Optimization Techniques for CRM Integrations

Nutshell

In this blog post, we’ll cover eight optimization techniques to help you ensure your integrations work for your team. Including these optimization techniques in your CRM integration strategy helps you fully utilize your integrations: 1. What are CRM integrations? SEE OUR INTEGRATIONS 2.

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Sales Brief: Remote work tips, micromanaging, North Star Metric, & more

Close.io

Gear up for this week's best sales articles from around the web. In this week's Sales Brief, we're covering blog posts on the topics of micromanaging , sales enablement hiring , Customer Acquisition Costs , and more — lots of great tips, tricks, and strategies in these ones. Let's jump right in! SOMEHOW I MANAGE ?.

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51 Career-Changing Sales Productivity Statistics

Zoominfo

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

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The Top 3 Takeaways From Salesforce’s State of Sales Research Report

Smooth Sale

Attract the Right Job or Clientele: NOTE: Adam Draper, Vice President of Sales, Introhive provides today’s guest blog. With over 14 years of enterprise sales experience in the startup and Fortune 500 spaces, Adam is an expert at helping build and lead sales organizations in high growth markets and startup environments.

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