How to Manage Expectations Around Marketing Vanity Metrics
Zoominfo
JUNE 4, 2018
In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Many marketers rely too heavily on their social media followers to measure their social media success—and we get it! Let’s jump right in! Social media followers.
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