Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Continue reading. Let’s get into it.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Smooth Sale

JANUARY 29, 2024

Email Is Compatible with Every Part of the Sales Funnel Effective Zoho email marketing campaigns and other approaches have the advantage of middle and bottom-of-the-funnel content. Emails are, in comparison, a far more effective solution for building a relationship with a prospect or customer.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The modern B2B customer journey is more complex and multilayered than ever before. Enter: Marketing attribution. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”. A great return!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SalesFuel

MARCH 28, 2024

An experienced and successful realtor friend expressed frustration with her recent email campaign. She’s well-respected and her sales skills list includes working with builders to represent the interests of prospective buyers. If you are not adding value or substance to the prospects’ life, then don’t bother clicking ‘send’.

Hiring 114

Hiring Social Media How To Hubspot 114

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) We love that this blog focuses on helping hard working teams be successful by delivering great advice and strategies from sales development leaders, social innovators, and even neuro-linguistic programming specialists! Sales Hacker. LinkedIn Sales Solutions.

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

BuzzBoard

MARCH 28, 2024

This stage often entails sample campaigns and outlines potential results. The most effective salespeople are those who listen to their prospects and offer solutions that not only resolve their challenges but also propel their business goals. This could be through calls, emails, or even in-person meetings.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Zoominfo

MARCH 9, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Who works on creating demand generation campaigns?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. They visit websites where they read blog posts, watch product videos, or download a guide.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. In fact, studies show that email marketing has a 4400% return on investment ( source ).

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

OCTOBER 23, 2018

If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. When it comes to mobile campaign optimization, there’s a lot to keep in mind. The most compelling part?

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Zoominfo

MAY 31, 2018

Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. So, in today’s blog post, we break down the basics for you. Column Two: Contact Information.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Showpad

NOVEMBER 28, 2021

We’ve also implemented a couple of different digital activities like marketing automation, customer specific campaigns, Shared Spaces , and our digital deal room within Showpad. Our digital marketing team is responsible for writing all the email copy; we have a whole bunch of templates based on where prospects are in the buying process.

Face-to-face 98

Face-to-face Decision Maker Pivotal Distribution 98

Zoominfo

MARCH 6, 2021

Marketers then use this information to guide their lead nurturing campaigns and GTM strategies. With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. . Imagine this: You build a product launch email campaign. What Is Customer Segmentation? Behavioral Segmentation.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Allego

FEBRUARY 28, 2023

Natural Language Generation (NLG) tools: NLG tools use AI to analyze data and generate written content, such as product descriptions, blog posts, and email templates. Sales Prospecting Tools: Sales prospecting tools use AI to identify and prioritize leads based on specific criteria, such as job title or industry.

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. However, you can also begin to: Create targeted social media campaigns Construct highly relevant and personalized emails Write timely and topical blog posts Implement A/B testing. We have a lot of options.

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. Let’s get into it! What is Marketing Attribution?

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

SEPTEMBER 18, 2018

Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

Hubspot Sales

MAY 11, 2023

In this blog post, we'll dive into what a sales blitz is, why they're important, and provide you with tips on how to not only conduct a successful sales blitz — but also how to make the most of this opportunity. In business, you may have thought that marketing is solely responsible for attracting customers. So, let's get started.

Webinar Metrics 104

Webinar Metrics Social Media Campaigns Buyer Persona 104

Apptivo

OCTOBER 3, 2022

Introduction. Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

BuzzBoard

MARCH 19, 2024

Case studies provide industry insights, best practices, campaign outcomes, lessons learned and replicable strategies. The importance of well-designed lead generation campaigns can’t be overstated. A successful campaign is one that resonates with your target audience and drives results that push your business towards its goals.

Case Study 52

Case Study Small Business Small Business Study 52

Showpad

DECEMBER 5, 2021

At Kaiser Permanente, we had the opportunity to create a digital strategy with techniques that allowed our teams to push content out and get B2B customers to engage by running B2B digital campaigns (something we’ve never done before) utilizing our sales teams. . How do you think about sales and marketing today? .

Conversion 98

Conversion Top of Funnel Lead Rank Ideal Customer Profile 98

BuzzBoard

JANUARY 31, 2024

For salespeople focused on selling digital marketing products and services to small, local, and mid-sized businesses, building an effective SMB prospecting list is of central importance. Knowing these terms sets the foundation for successful prospecting. Key Steps to Build an SMB Prospecting List 1.

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Social Media How To 52

Apptivo

MAY 18, 2021

It is due to the convenience of Email marketing that businesses can easily communicate with their prospects and find a way to convert them into paying customers. It is due to the convenience of Email marketing that businesses can easily communicate with their prospects and find a way to convert them into paying customers.

Email Marketing 98

Email Marketing Social Media Marketing Campaigns 98

Smooth Sale

DECEMBER 1, 2023

Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online. Attention-getting attractive visuals of your offerings will bring more prospective customers to your establishment. Consider experimenting with a small amount of funds upfront before slowly building up the advertising campaign.

Automotive 110

Automotive Paid Content Customer Advertising 110

BuzzBoard

APRIL 5, 2024

This involves generating a consistent supply of quality blog content ideas, capitalizing on social media marketing, employing effective lead magnets, and crucially, devising a well-organized content calendar. Thus, the blog must deliver compelling, pertinent, and one-of-a-kind content that imparts value to the readers.

Sales Qualified Lead 52

Sales Qualified Lead Lead Nurturing Lead Rank Lead Scoring 52

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign. Lead nurturing.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Autoklose

MARCH 11, 2024

Prospecting is a high-stakes game, so many sales reps make the mistake of being too pushy in an attempt to quickly convert leads into sales. This blog post will discuss some clever tactics for subtly engaging your leads and maintaining a persistent communication flow without overwhelming them. Here’s how.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

Act!

JANUARY 10, 2024

Lead generation is the process of attracting highly relevant prospects who can benefit from your offer and have the resources to purchase your products or services. Lead-generation strategies aim to attract prospects, collect their information, and establish initial contact. That means a sale is an outcome, not a sudden event.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel?

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Crunchbase

OCTOBER 21, 2021

Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Customize your outreach with Crunchbase, the all-in-one prospecting solution. Customize your outreach with Crunchbase, the all-in-one prospecting solution.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Nutshell

OCTOBER 5, 2020

When creating a mass email campaign, stop to consider all the barriers to opening an email in the first place. As you set up your campaign, test your subject lines with small groups or ask your coworkers in other departments for their feedback. Related: Sales copywriting 101: Five rules for writing high-converting copy.

Conversion 133

Conversion Marketing Campaigns Hotels 133

Highspot

FEBRUARY 1, 2022

To maximize the success of campaigns and ensure that every prospect is kept in your sphere, even if they’re not ready to buy, marketers should design and develop lead nurturing, sales development, and lead capture follow up strategies and tactics. Implement Retargeting Campaigns. It allows you to build thought leadership.

Lead Nurturing 105

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 105