Sales and Marketing Management

FEBRUARY 11, 2019

Regardless of how they acquire it, potential buyers step onto the sales floor (in-person or virtually) armed with information about their options; to remain effective, salespeople will need to adapt to the methods of the modern buyer. More than ever before, the new reality of sales must rely on marketing to a higher extent.

Education 330

Education Buyer Buyer Persona Social Media 330

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work? Closing more sales. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Showpad

JANUARY 12, 2023

Meet Ljiljana Budimir Vukicevic , Sales Enablement Digital Capability Lead at Schneider Electric. In her 20+ year tenure with the global energy management and automation company, Ljiljana has seen and led major technological evolutions across the business — from customer care to IT support and, most recently, sales enablement. .

Scale 59

Scale Sales Enablement Lead Rank Lead Scoring 59

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! How to Find Networking Events Actually Worth Attending. This list includes some of our own posts as well as posts from other great companies.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

MTD Sales Training

OCTOBER 28, 2019

What are some of the strategies that KAMs should follow that will give us the ability to compete effectively and bring in more business, while developing the connections with people who can bring us even more business. Key account management strategy naturally includes the competence to communicate effectively at every level.

Account 145

Account Strategy Decision Maker Face-to-face 145

Zoominfo

SEPTEMBER 26, 2018

As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. Let’s get into it!

Hiring 250

Hiring Social Media Face-to-face Channels 250

CloserIQ

DECEMBER 26, 2018

One of our goals this year was to create and curate the best sales content out there for advancing your career and building top sales teams. Every week we compiled our favorite posts on everything from sales strategies to hiring plans. Here are 20+ of our favorite sales blogs from 2018.

Hiring 79

Hiring Decision Maker InsideSales Face-to-face 79

Crunchbase

SEPTEMBER 8, 2022

According to research by Salesforce, 84% of business buyers are more likely to make a purchase from sales reps who truly understand their goals. Consultative selling brings us back to a core principle of sales: You’re a human speaking to another human. What is consultative selling, and how does it work? Comprehensive research.

Consultative Selling 98

Consultative Selling Decision Maker Sales Enablement Education 98

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Hubspot Sales

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Ideal Customer Profile 111

Ideal Customer Profile Salary Hiring Lead Rank 111

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Although we have covered B2B social selling in the past, there are many social selling mistakes that can actually harm your business. Social Selling Mistake #1: Leading with a sales pitch. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Keep reading! Webinar registrations. You targeted the wrong audience.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

MAY 12, 2020

They’re the ones with the ready-to-go resume and up-to-date website. They’re attending networking events, following your company on social media, and applying for your open positions. They tend to have in-demand skill sets, a successful work history, and are less likely to be interviewing with other companies.

Hiring 278

Hiring How To Networking Salary 278

Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Less than 1% of cold calls result in a sale. of the time.

Cold Calling 236

Cold Calling Top of Funnel Direct Mail Referrals 236

Zoominfo

AUGUST 14, 2020

From our perspective, It doesn’t matter if you’ve switched careers or if it’s your first job out of college, starting a new job at a sales organization can be overwhelming. Our feeder systems put inbound Sales Development Representatives (SDRs) in a position to eventually become Account Executives, Account Managers or even team managers.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Smooth Sale

OCTOBER 10, 2022

When your small startup begins to grow, you may find that you need to move out of your home office and into an actual office space. Our collaborative blog post, How to Move Your Small Startup from Home To An Office Space, outlines the steps you need to take to make a move as smooth as possible. via Pexels. Consider Your Business Needs.

Hiring 146

Hiring Negotiation How To Transportation 146

Hubspot Sales

NOVEMBER 28, 2021

Contacting them at regular intervals to follow up on something they plan to buy or have already bought gets trickier. Contacting them at regular intervals to follow up on something they plan to buy or have already bought gets trickier. Perhaps your salespeople don’t work alone. What is a CRM strategy?

CRM 123

CRM Strategy How To Loyalty 123

Showpad

JUNE 6, 2022

Meet Tricia Westfall, a Senior Manager for the Sales Capability Planning & Enablement team at Kaiser Permanente. Pre-COVID, we were focused on providing a specific portfolio of tools that our sales people could use when they’re out in the field and when they’re engaging with customers. Can you share an example?

Field Sales 52

Field Sales Lead Rank Lead Scoring Top of Funnel 52

Crunchbase

DECEMBER 27, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. Email marketing remains one of the most profitable platforms and marketing strategies to invest in, whether you’re sending warm sales emails or cold sales emails. You might just need a tweak in strategy. Data for 2021.

Top of Funnel 124

Top of Funnel Sales Qualified Lead How To Campaigns 124

Smooth Sale

NOVEMBER 15, 2023

Photo by Aitoff via Pixabay Attract the Right Job Or Clientele: Do You Use SEO Strategy to Stand Out from Your Competition? SEO is an essential strategy assisting the effort. Our guest blog uses real estate for an in-depth example of utilizing SEO Strategy to stand out from your competition.

Competition 78

Competition Real Estate Lead Rank Lead Scoring 78

Apptivo

FEBRUARY 7, 2023

Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. To identify what a prospect needs to advance along the journey, sales and marketing teams must have a thorough understanding of each stage of the marketing (or sales) funnel. Nevertheless, how does this actually appear?

Top of Funnel 81

Top of Funnel Funnel Marketing Loyalty 81

The Spiff Blog

JANUARY 19, 2023

Whenever I’m talking about variable compensation I usually end up saying some version of the same cheesy line. It goes, “The only consistent aspect of sales commission is change.” Compensation strategy is no different from any other business strategy, which means things change. Follow up consistently.

Compensation 71

Compensation Commission Follow-up Retention 71

Hubspot Sales

MAY 26, 2023

Your phone rings and you decide to pick this one up instead of letting it go to voicemail. You are greeted with a pitch from a pushy sales rep. Odds are, if you don’t want what they’re selling, you’ll hang up immediately. Call scripts ensure you and your fellow sales reps cover the key points. First impressions matter.

Outbound 95

Outbound Inbound Cold Calling Buyer Persona 95

Nutshell

MARCH 1, 2024

This blog post will detail several principal aspects related to competitor tracking software, like what it can do and how it can benefit your business. Identify your weaknesses: Evaluate more successful competitors to establish what they do differently and how you can adjust your strategy to improve your profitability and growth.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Crunchbase

JUNE 17, 2022

The author is an expert in their field and we are honored to feature and promote their contribution on the Crunchbase blog. Your sales team drives your company’s revenue with its lead generation efforts. However, sales teams tend to have high turnover rates ( 34% on average ). 4 things to include in a sales compensation plan.

Compensation 98

Compensation Competition Salary Commission 98

Smooth Sale

DECEMBER 20, 2021

provides today’s Guest Blog, Take Control of Your Job Search! Lynnette was initially brought on board to implement a corporate recruitment strategy plan and manage all aspects of the recruitment function for the company, as well as kick-start and maintain a Junior Developer program for those interested in a future career in programming.

NetSuite 148

NetSuite Hiring Education Networking 148

Marc Wayshak

MAY 6, 2021

In today’s crazy marketplace, there’s a small group of sales professionals who are still absolutely crushing their sales … When I say this is a small group, I mean it’s a very, very small group —as in, the top 1% of salespeople in all industries. That mentality sets you up for failure. Not making a sale hurts the prospect.

Up-Sell 117

Up-Sell Follow-up Objections Sales 117

Smooth Sale

SEPTEMBER 27, 2021

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ My goals are to support my family while still actually spending time with them, to act as an entrepreneurial role model for my two daughters, and to share what I’ve learned through. is provided by Jessica Larson.

Industry 78

Industry Lead Rank Strategy Marketing 78

Marc Wayshak

JANUARY 6, 2021

or “If I get this pushback at the end of a sale, what do I say ?”. The same is true for sales. Without a strong foundation of the basic principles of selling, you’ll never have an effective sales process that actually works on a consistent and reliable basis. But you know what? Take advantage of this.

Follow-up 102

Follow-up Education Up-Sell Call-back 102

Apptivo

FEBRUARY 16, 2023

Summing it Up Go Automatic! When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. With the support of automation tools, and to be more precise, running an automated email campaign works more efficiently.

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

PandaDoc

FEBRUARY 23, 2024

Leads, opportunities, sales: That’s the natural sequence of the sales process, right? Lead management focuses on achieving sales goals in the short to medium term, while opportunity management is more about leveraging strategic relationships to achieve long-term growth goals. But opportunities can be much more than that.

Opportunity 52

Opportunity Sales Qualified Lead How To Proposal 52

Nutshell

OCTOBER 2, 2020

When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. This can be something like, “I need a sales software that can help me design my sales process and offers automation.”

B2B 99

B2B B2C Social Media How To 99

Smooth Sale

OCTOBER 14, 2021

Zach Loeb provides today’s guest Blog, The Career Journey: An Experience Worth Living. . He works with you to create the environment of an experience worth living. Even though my work in linking employees with businesses was having a positive impact, I had this feeling that I could do more. . Introduction .

Pivotal 148

Pivotal Social Media Hiring Networking 148

LeadBoxer

NOVEMBER 1, 2020

You wake up, check your phone, and immediately delete three spam emails without even opening them. Make your coffee, hop in the car, and encounter a handful of billboards on the way to work. Get home, realize your sister’s birthday is next week, look up great gifts for cat-lovers, and send her one. What is Outbound Marketing?

Inbound 104

Inbound Outbound Lead Rank Lead Scoring 104