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May 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s blog post is a primer on data-driven marketing. Check it out and let us know what kind of content you’d like to see in upcoming round-ups.

B2B 113
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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

Quarterly Business Reviews (QBRs) have been a mainstay for key account management for some time. As a result, QBRs, a key milestone in account expansion and renewal, have become routine—so much so that they have become generic in many contexts. And they were difficult to pull off.

Exercises 245
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How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

Showpad

In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If I’ve worked myself into a marketing job, but 80% of my career has been in sales, account management, and creating marketing programming and other services to support sales teams. .

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. So this week’s breakdown on ELG has been a longtime coming. Let’s get into it. Efficiency.

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Do Your Account-Based Selling Teams Need a Strategy?

No More Cold Calling

They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? Account-based selling teams need their own specific strategy with sales activities mapped to each stage of the sales process, which then needs to be mapped to the buyers’ processes. Is Your Solution Selling Strategy Working?

Account 291
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Account Growth And Innovation

Partners in Excellence

We struggle to get a foothold in a large account. Winning that first deal in the account requires us to get the customer to change. To get them to think differently, addressing problems/opportunities differently. Once we do win and get that foothold, we seek to expand that relationship, we want to grow within the account.

Account 68
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6 Tips on How to Grow Existing Accounts in a Challenging Economy

Emissary

Take a look at your most successful accounts, not just the biggest spenders, but also those that love your products and company. Most economists are expecting the U.S. to drop into a recession this year. While it’s not clear how deep the recession will be, enterprises are already planning to cut costs and scale back revenue expectations.

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