How to Manage Expectations Around Marketing Vanity Metrics
Zoominfo
JUNE 4, 2018
B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. So, which data points are the common culprits? Facebook likes.
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