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What Is Key Account Management?

MTD Sales Training

This is exactly why Key Account Management is one of the most important aspects of the sales process and an integral facet of every single business. Being a successful account manager means more than knowing your customers, being proactive and quickly responding to queries. Key Account Management Top Tips.

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How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Should marketing understand what salespeople really do? Should salespeople understand what marketing does? I read that there are now 600 million blogs in the world. Absolutely.

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May 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Check it out and let us know what kind of content you’d like to see in upcoming round-ups. Here’s what we recommend: Continue reading.

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February 2019 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. By all accounts, Steve seemed like a great fit for your organization. What is a buyer persona? Let’s get into it!

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The Dance Between Strategy and Strategy Execution

Steven Rosen

As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. Global leadership goes back and forth with country management. What if I told you, “It doesn’t have to be this way!”. Then it’s showtime.

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B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. So, what’s the deal? So, what went wrong? Continue Reading.

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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. they know what they want.

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