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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). We’ve compiled our top tips and best practices for selling to the social-savvy buyer. 4 Tips for Selling to the Social Savvy Buyer.

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The 11 Best Sales Enablement Tools of 2022

Mindtickle

On top of that, without the proper tools, it’s hard to tell what problems make them miss their quota. But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. What to look for in a sales enablement tool. Only 43% of salespeople reach their quota.

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4 Steps to Creating Buyer Personas for a Personalized Sales Approach

CloserIQ

As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. When you take the time to describe these customers—profiling them on a demographic, firmographic, and psychographic level—that’s called creating buyer personas. . Why create buyer personas?

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. One of our clients, a manufacturer of induction heating tools, was plagued by online resellers selling at prices far below MAP. Author: Sean Parnell “Wait?—?let let me get a pencil and paper to take that down.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. From then on, brands must convert first-time customers into repeat buyers. Say you were running a nurture campaign to educate your audience about an offering.

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How to Land a Successful Virtual Sales Kickoff in 2021

Highspot

The key is to focus on educating and inspiring your team at three critical points – pre-, during-, and post-SKO – so they have the training and motivation they need to succeed in the new year. Companies invest in annual sales kickoffs for three reasons: to inspire, motivate, and educate their sales teams. Start with these tips.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Reaching and driving initial engagement with the buyer persona is where traditional paid channels may have challenges. Regional micro-events have drawn out the buyers who still work from home and don’t want to just meet with an AE. Take the engaged persona and accounts and convert them further with these events.